Professional Overview
Kig Keat Yong is the recently appointed General Manager of Singapore at Crayon, effective December 15, 2024. He transitioned into this leadership role following a successful tenure as Sales Director for Crayon Singapore. With over 20 years of experience in the technology industry, Kig Keat brings a deep expertise in enterprise sales, digital transformation, and IT cost optimisation.
His career includes senior leadership roles at globally recognized technology companies such as Microsoft, Google, and Salesforce, where he consistently delivered innovative strategies aimed at optimizing IT investments and enabling business transformations. At Crayon, he has established himself as a visionary leader with a distinct focus on customer success, partner engagement, and channel growth.
Key Responsibilities and Leadership Approach
In his role as General Manager, Kig Keat’s priorities emphasize:
- Strengthening relationships with direct customers and channel partners.
- Driving growth of Crayon’s channel business in Singapore.
- Cultivating a people-first culture aligned with Crayon’s philosophy: “On our customers’ and partners’ side. Always.”
This leadership direction supports Crayon’s mission to “Optimise to Innovate,” where cost optimisation is foundational to business transformation initiatives.
Expertise and Skills
- Industry Focus: IT services, software asset management, cloud computing, digital transformation.
- Technical Credentials: Holds several advanced certifications including:
- Google Cloud Platform Fundamentals: Core Infrastructure
- Reliable Google Cloud Infrastructure: Design and Process
- Microsoft-INSEAD Online Business Strategy and Financial Acumen (Distinction)
- Languages: Full professional proficiency in English and Chinese, professional working proficiency in Malay and Cantonese, enabling effective communication across diverse Asia Pacific markets.
- Recognized for a leadership style that centers on empowerment, delivering impactful solutions, and maintaining a partner- and customer-centric approach.
Company Context – Crayon
Crayon is a global IT consultancy headquartered in Oslo, Norway, operating in 46 countries with over 4,000 employees. The company specializes in:
- Software asset management
- IT cost optimisation
- Cloud and AI technologies
Crayon serves more than 100,000 organizations worldwide, providing innovative and cost-effective IT solutions to accelerate digital transformation efforts.
Professional Reputation and Peer Recognition
Kig Keat Yong is widely regarded within the industry as a resourceful, thoughtful, and professionally respected leader. Recommendations highlight his ability to manage challenging client environments and nurture both short- and long-term opportunities. He is noted for his genuine care for clients and colleagues and his capacity to maintain strong industry connections.
Recent Activity & Engagement
- Active in regional technology and digital transformation events.
- Engages with partner ecosystems to reinforce collaboration and market success.
- Supports initiatives related to AI and cloud innovation.
- Demonstrates thought leadership via participation in industry discussions and advisory roles, including judging for Southeast Asia AI development challenges.
Contact and Location
- Based in Singapore.
- Primary LinkedIn profile: [https://www.linkedin.com/in/kigkeaty](https://www.linkedin.com/in/kigkeaty)
- Crayon Singapore headquarters: Singapore Land Tower, 50 Raffles Place #05-00 - 048623 Singapore
- Crayon Singapore contact: info.sg@crayon.com | +65 6950 7678
This profile assembles the most pertinent information on Kig Keat Yong’s professional background and current leadership role at Crayon, reflecting his extensive industry experience and strategic focus in sales, digital transformation, and partner engagement within the Asia Pacific IT services sector.
