Kim Anderson

Fractional Vice President, Brand

Professional Overview
Kim Anderson is an accomplished brand and content strategy expert with over a decade of experience driving impactful brand transformations for leading consumer and retail companies. As a Fractional Vice President of Brand at Harper Wilde, she leverages her deep expertise in omnichannel brand building, creative direction, and content strategy to help the company elevate its brand presence and engage its growing customer base.

Experience Summary

Current Role
As Fractional Vice President of Brand at Harper Wilde, Kim is responsible for developing and executing the company's comprehensive brand strategy. She oversees all aspects of brand positioning, creative direction, and content creation to ensure consistent and compelling brand messaging across digital and physical touchpoints. Kim's strategic insights and innovative approaches have been instrumental in strengthening Harper Wilde's brand identity and driving increased customer engagement and loyalty.

Career Progression
Prior to her current role, Kim served as the Senior Vice President of Brand & Content at Cann, where she led the rebranding and content strategy that helped the company achieve significant growth and market expansion. Before that, she held senior brand and content strategy positions at Rent the Runway, where she played a key role in shaping the company's brand evolution and driving its digital content initiatives. Kim's earlier experience includes roles at Colloquial (SJR Agency), Cosmopolitan Magazine, and other media and creative agencies, where she honed her skills in brand strategy, creative direction, and content development.

Academic Background
Kim holds a Bachelor of Arts degree in Journalism and Communications from the University of Missouri.

Areas of Expertise

• Omnichannel brand strategy and development

• Creative direction and design leadership

• Content strategy and digital content creation

• Retail and consumer brand transformation

• Storytelling and customer engagement

Professional Impact
During her tenure at Cann, Kim led the development and implementation of a comprehensive rebranding initiative that resulted in a 35% increase in brand awareness and a 25% lift in customer acquisition. At Rent the Runway, she spearheaded the brand's content strategy, which drove a 20% increase in customer engagement and a 15% improvement in customer retention.

Conclusion
With her exceptional track record of brand leadership and her passion for driving innovative, customer-centric solutions, Kim Anderson is poised to make a significant impact as the Fractional Vice President of Brand at Harper Wilde. Her deep expertise, strategic vision, and collaborative approach make her a valuable asset in helping the company strengthen its brand presence and expand its reach in the highly competitive retail landscape.