Professional Summary

Professional Overview

Kim Jakominich is an experienced marketing and brand engagement professional, currently serving as the Director of Marketing and Brand Engagement at the Barnes Foundation in Philadelphia, PA. With a strong background in the arts and cultural sector, Jakominich specializes in developing and implementing data-driven marketing strategies to drive audience engagement and enhance brand visibility.

Experience Summary

Current Role

As the Director of Marketing and Brand Engagement at the Barnes Foundation, Jakominich is responsible for leading the organization's marketing efforts, including the development and execution of comprehensive marketing plans, brand management, and the optimization of digital and traditional marketing channels. In this role, Jakominich has played a key role in increasing the Foundation's social media presence, growing its email subscriber base by 25%, and driving a 15% increase in ticket sales through targeted promotional campaigns.

Career Progression

Prior to joining the Barnes Foundation, Jakominich held various marketing roles at the Museum of the American Revolution, the Minneapolis Institute of Art, and Minnesota Public Radio. Throughout her career, Jakominich has demonstrated a strong ability to analyze market trends, develop innovative marketing strategies, and measure the impact of her initiatives. Her success in these previous roles has been marked by her ability to collaborate with cross-functional teams, leverage data-driven insights, and drive measurable results.

Academic Background

Jakominich holds a Master of Business Administration (MBA) in Integrated Marketing Communications from St. Catherine University, as well as a Bachelor of Arts (B.A.) in English Language and Literature/Letters from Hamline University.

Areas of Expertise

• Integrated marketing communications

• Digital marketing strategy and execution

• Brand management and positioning

• Audience segmentation and targeting

• Data analysis and performance reporting

• Cross-functional team leadership and collaboration

Professional Impact

Jakominich's industry contributions include spearheading the development of a successful mobile-friendly website for the Museum of the American Revolution, which led to a 25% increase in mobile traffic and improved user engagement. Additionally, she played a key role in the marketing campaign for the Minneapolis Institute of Art's blockbuster exhibition, which resulted in a 20% increase in attendance.

Conclusion

With her extensive experience in the arts and cultural sector, Jakominich is a driven and innovative marketing leader who is committed to driving audience engagement, enhancing brand visibility, and delivering measurable results. In her current role at the Barnes Foundation, Jakominich continues to leverage her strategic marketing expertise to support the organization's mission and contribute to the vibrant cultural landscape of Philadelphia.