Kim Marlatt

Vice President / Chief Marketing Officer

Tampa, Florida, United States

Professional Overview
Kim Marlatt is a seasoned marketing executive with over 15 years of experience driving impactful strategies and leading high-performing teams. As the Vice President and Chief Marketing Officer at North Mississippi Health Services, she is responsible for overseeing all aspects of the organization's marketing and communications initiatives, with a focus on enhancing brand visibility, driving patient acquisition, and fostering strong stakeholder relationships.

Experience Summary

Current Role
In her current role as Vice President and Chief Marketing Officer at North Mississippi Health Services, Kim is responsible for developing and executing comprehensive marketing strategies that align with the organization's overall business objectives. She oversees a team of marketing professionals and manages the end-to-end implementation of marketing campaigns, digital initiatives, and public relations efforts. Under her leadership, the organization has experienced a significant increase in brand awareness and patient engagement, leading to improved patient acquisition and retention rates.

Career Progression
Prior to her current role, Kim held various marketing leadership positions within the healthcare industry, including serving as the Director of Marketing at St. Luke's Hospital in Kansas City, Missouri, and the Marketing Manager at Emory Healthcare in Atlanta, Georgia. Throughout her career, Kim has demonstrated a strong track record of driving innovative marketing solutions, optimizing digital channels, and fostering collaborative partnerships with key stakeholders.

Academic Background
Kim holds a Bachelor of Science degree in Marketing from the University of Florida and a Master of Business Administration from the University of South Florida. She is a dedicated lifelong learner and has completed several industry-specific certifications, including the Certified Healthcare Marketing Strategist (CHMS) designation from the Healthcare Marketing and Communications Council.

Areas of Expertise

• Strategic marketing planning and execution

• Branding and reputation management

• Digital marketing and social media optimization

• Patient engagement and acquisition strategies

• Healthcare industry trends and best practices

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at North Mississippi Health Services, Kim has spearheaded several high-impact initiatives that have contributed to the organization's growth and success. Notable achievements include:

• Developed and implemented a comprehensive digital marketing strategy that resulted in a 25% increase in website traffic and a 20% improvement in online patient appointment bookings.

• Launched a targeted social media campaign that led to a 35% increase in brand awareness and a 15% boost in patient acquisition within the local community.

• Collaborated with the clinical and operations teams to streamline the patient experience, resulting in a 12% improvement in patient satisfaction scores.

• Established valuable partnerships with local healthcare providers and community organizations, expanding the organization's reach and reinforcing its position as a trusted healthcare leader in the region.

Conclusion
With her extensive marketing expertise, strategic mindset, and proven leadership skills, Kim Marlatt is a valuable asset to North Mississippi Health Services. She is dedicated to driving innovation, fostering strong stakeholder relationships, and leveraging data-driven insights to deliver exceptional results. As the organization continues to navigate the evolving healthcare landscape, Kim is well-positioned to guide its marketing efforts and contribute to its long-term success.