Kim Mora

Vice President, Marketing and Technology

Professional Overview
Kim Mora is an accomplished marketing and technology executive with a proven track record of driving strategic innovation and business growth. As the Vice President of Marketing and Technology at Dairy West, she leverages her extensive expertise in digital transformation, data-driven marketing, and technology integration to elevate the company's brand presence and operational efficiency.

Experience Summary

Current Role
In her current role as Vice President of Marketing and Technology at Dairy West, Kim is responsible for spearheading the company's marketing and technology initiatives. She oversees the development and implementation of integrated marketing strategies, utilizing data-driven insights to enhance customer engagement and drive revenue growth. Additionally, Kim leads the integration of cutting-edge technology solutions to streamline operations, boost productivity, and optimize decision-making processes.

Career Progression
Prior to joining Dairy West, Kim held several prominent leadership positions, including Chief Operating Officer and Chief Marketing Officer at The Krazy Coupon Lady, where she successfully transformed the company's digital presence and implemented innovative marketing campaigns. She also has extensive experience in the technology and financial services industries, having served as the Retention Marketing Manager at TSheets Time Tracking Software and the Senior Director of Marketing and Sales at Principal Financial Group.

Academic Background
Kim holds a Master of Arts (M.A.) in Organizational Communication from Boise State University, as well as a Bachelor's degree in Mass Communications and Journalism from the same institution.

Areas of Expertise

• Digital transformation and technology integration

• Data-driven marketing and customer experience optimization

• Strategic brand development and omnichannel marketing

• Cross-functional leadership and team management

• Financial services and technology industry expertise

Professional Impact
Throughout her career, Kim has spearheaded numerous high-impact initiatives, including the implementation of a state-of-the-art marketing automation platform at The Krazy Coupon Lady, which led to a 25% increase in customer acquisition and a 30% improvement in customer retention. At Dairy West, she has been instrumental in driving the company's digital transformation, resulting in a 20% increase in website traffic and a 15% uplift in online sales.

Conclusion
Kim Mora is a versatile and visionary marketing and technology leader who consistently delivers exceptional results. Her strategic vision, data-driven approach, and ability to drive cross-functional collaboration have made her a valuable asset to the organizations she has served. As Dairy West continues to navigate the evolving market landscape, Kim's expertise and innovative mindset will be instrumental in propelling the company to new heights of success.