Kim Moreland

Senior Vice President, Marketing Operations
Reynoldsburg, Ohio, United States

Professional Overview

Kim Moreland is a seasoned marketing operations executive with over 30 years of experience driving strategic initiatives and operational excellence across the retail and consumer goods industries. As the Senior Vice President of Marketing Operations at Bath & Body Works and White Barn, she oversees the optimization of global marketing programs, sales channel management, and data-driven decision-making to support the company's growth and brand positioning.

Experience Summary

Current Role

In her current role as Senior Vice President of Marketing Operations at Bath & Body Works and White Barn, Kim is responsible for leading a team of marketing professionals to streamline operational workflows, enhance customer engagement, and leverage data insights to support the company's strategic objectives. Under her leadership, the marketing operations function has achieved significant improvements in campaign effectiveness, revenue growth, and operational efficiency.

Career Progression

Kim's career trajectory has been marked by progressive leadership roles in the retail and consumer goods sectors. Prior to her current position, she served as Vice President and Associate Vice President of Marketing Operations at Bath & Body Works and White Barn, where she played a pivotal role in modernizing the company's marketing infrastructure and driving cross-functional collaboration. Earlier in her career, Kim held the role of Director of Marketing Operations at Victoria's Secret, where she spearheaded the implementation of innovative marketing technologies and data analytics initiatives.

Academic Background

Kim holds a Bachelor of Science degree in Business Administration from The Ohio State University, where she graduated with distinction.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Marketing operations optimization and performance management

• Data-driven decision-making and analytical modeling

• Cross-functional collaboration and change management

• Retail industry best practices and emerging trends

Professional Impact

During her tenure at Bath & Body Works and White Barn, Kim has led the implementation of a comprehensive marketing operations platform, enabling the company to streamline campaign planning, execution, and performance measurement. This initiative has resulted in a 25% increase in campaign return on investment and a 15% improvement in customer acquisition and retention rates.

Conclusion

With her extensive experience, proven track record of success, and strong leadership capabilities, Kim Moreland is poised to continue driving innovative marketing solutions and operational excellence at Bath & Body Works and White Barn. Her strategic vision, data-driven approach, and commitment to cross-functional collaboration make her a valuable asset to the organization as it navigates the evolving retail landscape.