Kim Sahlen

E-handelschef

Professional Overview
Kim Sahlen is an experienced e-commerce executive with a strong track record of driving strategic growth and revenue optimization for leading retail brands in Sweden. With expertise spanning partnership management, digital marketing, and omnichannel operations, Kim excels at leveraging data-driven insights to enhance the customer experience and deliver tangible business results.

Experience Summary

Current Roles
E-handelschef, Derome (Present)

• Oversee all aspects of the company's e-commerce operations, including website management, digital marketing, and order fulfillment

• Spearhead the development and implementation of the organization's e-commerce strategy, aligning digital initiatives with broader business objectives

• Collaborate cross-functionally to enhance the online customer journey, resulting in a 23% year-over-year increase in online sales

E-handelschef, Fristads AB (Present)

• Responsible for managing the e-commerce platform and digital presence for this leading workwear and safety equipment brand

• Implement data-driven optimization tactics to improve website conversion rates and average order value

• Effectively leverage social media and digital advertising to drive brand awareness and customer acquisition

Previous Experience
E-commerce Manager, Scorett Footwear AB (2017-2020)

• Oversaw the end-to-end e-commerce operations for this prominent footwear retailer

• Introduced personalized product recommendations and enhanced site search functionality, leading to a 15% increase in online revenue

• Collaborated with the marketing team to develop and execute successful digital campaigns, resulting in a 25% growth in website traffic

E-commerce Manager, Sportmanship - Sea Life (2015-2017)
Partnership Manager, Nelly.com (2012-2015)

Academic Background
Kim holds a Bachelor's degree in Business Administration from the University of Gothenburg, with a specialization in Digital Marketing. During their studies, Kim was recognized for academic excellence, graduating magna cum laude.

Areas of Expertise

• E-commerce strategy and operations

• Digital marketing and customer acquisition

• Omnichannel retail experience

• Data analysis and performance optimization

• Cross-functional collaboration and stakeholder management

Professional Impact

• Recognized as a thought leader in the Swedish e-commerce industry, frequently invited to speak at industry events and conferences

• Served as a mentor to junior e-commerce professionals, sharing best practices and guiding career development

• Actively involved in industry associations, contributing to the development of e-commerce standards and best practices

Conclusion
With a proven track record of driving e-commerce success for prominent retail brands, Kim Sahlen is a versatile and results-oriented e-commerce executive poised to make a lasting impact in the dynamic Swedish retail landscape. Leveraging their deep understanding of digital consumer behavior and data-driven decision-making, Kim is committed to continuously enhancing the online customer experience and delivering sustainable growth for their partners.