Kim Sonderman

VP Marketing Operations
Granville, Ohio, United States

Professional Overview

Kim Sonderman is an accomplished marketing executive with over 15 years of experience driving strategic marketing initiatives and operational excellence. As the VP of Marketing Operations at Bath & Body Works, she is responsible for overseeing the company's marketing operations, driving data-driven decision-making, and optimizing marketing workflows to support the organization's growth.

Experience Summary

Current Role

As the VP of Marketing Operations at Bath & Body Works, Kim is responsible for leading a team of marketing operations professionals to streamline marketing processes, enhance data analytics capabilities, and drive cross-functional collaboration. She has played a pivotal role in implementing state-of-the-art marketing technology solutions, improving marketing campaign performance, and aligning marketing efforts with the company's broader business objectives.

Under Kim's leadership, the marketing operations team has achieved significant improvements in marketing efficiency, campaign ROI, and data-driven decision-making. She has successfully spearheaded initiatives to enhance the customer experience, optimize digital marketing channels, and strengthen the brand's online presence.

Career Progression

Prior to her current role, Kim held various marketing leadership positions within the retail and consumer goods industries. She served as the Director of Marketing Operations at Procter & Gamble, where she was instrumental in implementing enterprise-wide marketing automation platforms and improving marketing data governance. Earlier in her career, Kim held marketing analyst and campaign management roles at Macy's, where she gained valuable experience in omnichannel marketing and customer segmentation.

Academic Background

Kim holds a Bachelor of Science in Marketing from The Ohio State University, where she graduated with Magna Cum Laude honors. She also earned a Master of Business Administration (MBA) from the University of Chicago Booth School of Business, with a concentration in Marketing and Operations Management.

Areas of Expertise

• Marketing operations and process optimization

• Marketing technology implementation and integration

• Data-driven marketing strategy and decision-making

• Digital marketing and e-commerce optimization

• Cross-functional collaboration and stakeholder management

• Retail and consumer goods industry expertise

Professional Impact

Throughout her career, Kim has been recognized for her ability to drive measurable results and transform marketing operations. At Bath & Body Works, she has led the implementation of a comprehensive marketing automation platform, resulting in a 25% increase in campaign efficiency and a 15% improvement in lead conversion rates. Additionally, her data-driven initiatives have enabled the marketing team to optimize media spend, leading to a 12% increase in marketing ROI over the past two years.

Conclusion

With her extensive experience, strategic mindset, and proven track record of success, Kim Sonderman is a valuable asset to Bath & Body Works. She is dedicated to leveraging her expertise in marketing operations to support the company's growth, enhance customer engagement, and drive innovative marketing solutions in the ever-evolving retail landscape.