Kimberly Baumgarten

Director, Marketing

Los Angeles, California, United States

Professional Overview
Kimberly Baumgarten is an accomplished marketing leader with over a decade of experience driving successful campaigns and building high-performing teams. As the Director of Marketing at Epic Games, she oversees the strategic direction and execution of integrated marketing initiatives for the company's flagship title, Fortnite. Kimberly's expertise spans brand management, content creation, digital marketing, and partnership development, enabling her to consistently deliver impactful results that enhance brand awareness and engagement.

Experience Summary

Current Role
As the Director of Marketing at Epic Games, Kimberly is responsible for developing and executing comprehensive marketing strategies that align with the company's business objectives. She leads a talented team of marketing professionals in crafting engaging content, managing social media channels, and orchestrating high-impact campaigns that drive user acquisition and retention for Fortnite. Under Kimberly's leadership, the Fortnite brand has achieved unprecedented growth, solidifying its position as a cultural phenomenon.

Career Progression
Prior to her current role, Kimberly served as the Marketing Director for Fortnite, where she spearheaded the game's marketing initiatives and strategic partnerships. She played a pivotal role in the successful launch of major in-game events and collaborations, which contributed to the game's skyrocketing popularity. Before that, Kimberly was the Head of Marketing at Houseparty, a social video app acquired by Epic Games, where she built the brand's marketing infrastructure and oversaw the execution of impactful campaigns.

Kimberly's career has also included roles at leading media and entertainment companies, such as Tumblr, HBO, and NBCUniversal, where she honed her skills in brand marketing, entertainment partnerships, and digital strategy.

Academic Background
Kimberly holds a Bachelor of Arts degree in Communications from the University of California, Los Angeles, where she graduated with honors.

Areas of Expertise

• Brand strategy and management

• Integrated marketing campaign development

• Digital marketing and content creation

• Influencer and partnership engagement

• Team leadership and talent development

Professional Impact
Under Kimberly's leadership, the Fortnite brand has achieved remarkable growth, expanding its global reach and cementing its status as a cultural phenomenon. Her strategic marketing initiatives have driven record-breaking player engagement, and her ability to forge impactful partnerships with renowned brands and celebrities has further elevated the game's visibility and appeal.

Conclusion
Kimberly Baumgarten is a seasoned marketing executive with a proven track record of driving transformative growth for leading entertainment brands. Her deep understanding of consumer behavior, coupled with her exceptional strategic and executional capabilities, make her a valuable asset in the dynamic and rapidly evolving gaming industry. As the Director of Marketing at Epic Games, Kimberly is poised to continue her positive impact, shaping the future of Fortnite and redefining the standards of excellence in the world of interactive entertainment.