Professional Summary
Professional Overview
Kimberly Edge is a seasoned trade marketing professional with over 15 years of experience in the consumer packaged goods (CPG) industry. As the Trade Marketing Director at Piping Rock Health Products, she is responsible for developing and executing strategic trade marketing plans to drive sales growth and enhance brand visibility across retail channels.
Experience Summary
Current Role
In her current role as Trade Marketing Director at Piping Rock Health Products, Kimberly is instrumental in developing and implementing innovative trade marketing strategies to support the company's portfolio of health and wellness products. She collaborates closely with cross-functional teams to optimize trade programs, leverage data-driven insights, and deliver measurable results that contribute to Piping Rock's overall business success.
Career Progression
Prior to her current role, Kimberly held progressive leadership positions within the NBTY organization, serving as Director of Brand Pricing Strategy, Senior Trade Marketing Manager, and Trade Marketing Manager. In these roles, she demonstrated a strong track record of driving sales growth, improving trade program effectiveness, and optimizing pricing strategies to enhance profitability.
Kimberly also gained valuable experience as the Director of Promotional Planning and Pricing Analytics at Beauty by Imagination (BBI), where she leveraged her expertise in data analysis and strategic planning to drive impactful trade marketing initiatives.
Academic Background
Kimberly holds a Bachelor of Science in Business Management from Stony Brook University, where she graduated with a strong academic record.
Areas of Expertise
- Trade marketing strategy and execution
- Retail channel management and optimization
- Promotional planning and pricing analysis
- Data-driven decision making and insights generation
- Cross-functional collaboration and stakeholder management
- Brand positioning and marketing campaign development
Professional Impact
Throughout her career, Kimberly has demonstrated a proven ability to drive measurable results for the organizations she has served. Her strategic trade marketing initiatives have consistently delivered increased sales, improved brand visibility, and enhanced trade partner relationships. Kimberly's analytical acumen, innovative mindset, and strong leadership skills have made her a valuable asset in the CPG industry.
Conclusion
With her extensive experience, deep industry knowledge, and exceptional trade marketing expertise, Kimberly Edge is well-positioned to continue driving impactful results for Piping Rock Health Products and making a meaningful contribution to the company's long-term success.
