Kimberly P.
Director, E-Commerce & Omnichannel Marketing | New York, New York, United States
Professional Overview
Kimberly P. is an experienced marketing leader with a proven track record of driving e-commerce and omnichannel growth for leading consumer brands. As the Director of E-Commerce & Omnichannel Marketing at Once Upon A Farm, she is responsible for developing and executing strategic digital marketing initiatives that enhance the company's online presence and drive sales across multiple channels.
Experience Summary
Current Role
As the Director of E-Commerce & Omnichannel Marketing at Once Upon A Farm, Kimberly oversees the development and implementation of comprehensive digital marketing strategies. She is responsible for optimizing the brand's e-commerce platform, managing online advertising campaigns, and leveraging data-driven insights to improve customer engagement and conversion rates. Under her leadership, the company has seen a significant increase in online sales and a stronger omnichannel presence.
Career Progression
Prior to her current role, Kimberly served as the Senior Digital Marketing Manager at Raised Real, which was acquired by Once Upon A Farm. In this position, she played a pivotal role in the successful integration of the two companies' digital marketing operations, ensuring a seamless transition and continued growth. Earlier in her career, Kimberly held senior marketing roles at Canidae Pet Food and YumEarth, where she spearheaded the development of effective e-commerce and digital marketing strategies that drove impressive results.
Academic Background
Kimberly holds a Bachelor of Science degree in Marketing from the University of Florida, where she graduated with honors.
Areas of Expertise
- E-commerce strategy and optimization
- Omnichannel marketing and customer experience
- Digital advertising and performance marketing
- Data analysis and campaign optimization
- Cross-functional team leadership and collaboration
Professional Impact
During her tenure at Once Upon A Farm, Kimberly has led the implementation of a comprehensive e-commerce platform that has resulted in a 25% increase in online sales. She has also successfully integrated the company's digital marketing efforts across multiple channels, leading to a 35% improvement in customer engagement and a 20% increase in customer lifetime value.
Conclusion
Kimberly P. is a seasoned marketing professional with a strong track record of driving digital and omnichannel growth for consumer brands. Her expertise in e-commerce strategy, data-driven marketing, and cross-functional collaboration positions her as a valuable asset in today's competitive retail landscape. Kimberly is committed to continuing her professional development and delivering innovative solutions that drive sustainable business success.
