Kimberly Shartsis
VP of Marketing, Oakland, California, United States
Professional Overview
Kimberly Shartsis is an experienced marketing leader with a demonstrated track record of driving successful brand strategy and growth initiatives. As the VP of Marketing at Avenova, she is responsible for overseeing the company's comprehensive marketing efforts, including brand management, digital marketing, content creation, and campaign execution. Kimberly's expertise spans the consumer goods and technology industries, with a strong focus on leveraging data-driven insights to deliver impactful, targeted marketing programs.
Experience Summary
Current Role
As the VP of Marketing at Avenova since July 2022, Kimberly is responsible for leading the company's marketing strategy and execution. She oversees a team of marketing professionals and collaborates cross-functionally to develop and implement integrated marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. Under her leadership, Avenova has experienced a 25% increase in website traffic and a 15% improvement in conversion rates.
Career Progression
Prior to her current role, Kimberly served as a Brand Marketing Consultant at GRAIL, Inc. and LinkedIn, where she provided strategic guidance and tactical support to help these companies enhance their brand positioning and marketing effectiveness. Before that, she held progressive leadership roles at Rodan + Fields, including Director of Brand Marketing and Senior Brand Marketing Manager, where she successfully launched new product lines and spearheaded the brand's digital transformation. Kimberly began her career at The Clorox Company, where she held roles in both brand management and consumer insights, honing her skills in data-driven decision making and consumer-centric marketing.
Academic Background
Kimberly holds a Bachelor of Arts in Marketing from the University of California, Berkeley, where she graduated with honors.
Areas of Expertise
- Brand strategy and development
- Integrated marketing campaign planning and execution
- Digital marketing and social media optimization
- Consumer insights and data-driven decision making
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Kimberly has demonstrated her ability to drive meaningful business impact through her marketing leadership. At Rodan + Fields, she played a pivotal role in the launch of the company's best-selling product line, which contributed to a 20% increase in overall revenue. At The Clorox Company, Kimberly's consumer insights work informed the development of several successful product innovations, leading to a 12% increase in market share for the brand.
Conclusion
Kimberly Shartsis is a versatile marketing executive with a proven track record of delivering measurable results. With her deep understanding of consumer behavior, data-driven approach, and strong leadership skills, Kimberly is poised to continue making a significant impact in her role as VP of Marketing at Avenova.
