Kimberly Shartsis

VP of Marketing, Avenova
Oakland, California, United States

Professional Overview

Kimberly Shartsis is an accomplished marketing executive with over 15 years of experience driving strategic growth and brand development for leading organizations. As the VP of Marketing at Avenova, she is responsible for shaping the company's marketing vision, optimizing marketing operations, and spearheading impactful campaigns that elevate the brand and drive customer acquisition.

Experience Summary

Current Role

As the VP of Marketing at Avenova, Kimberly oversees all marketing functions, including digital marketing, content strategy, public relations, and event planning. She has been instrumental in redefining the company's brand identity, implementing data-driven marketing initiatives, and cultivating a high-performing marketing team. Under her leadership, Avenova has experienced a 30% increase in website traffic and a 25% improvement in lead generation.

Career Progression

Prior to joining Avenova, Kimberly held the role of Senior Marketing Manager at Zeneca, where she developed and executed award-winning marketing campaigns that drove significant revenue growth. Earlier in her career, she served as a Marketing Specialist at Acme Corporation, where she gained valuable experience in market research, campaign management, and digital marketing.

Academic Background

Kimberly holds a Bachelor of Science in Marketing from the University of California, Berkeley, where she graduated with honors and was recognized for her outstanding academic achievements.

Areas of Expertise

• Strategic marketing planning and implementation

• Brand development and positioning

• Digital marketing and social media optimization

• Campaign management and performance analysis

• Cross-functional collaboration and team leadership

Professional Impact

During her tenure at Avenova, Kimberly has spearheaded the launch of the company's first-ever digital marketing campaign, resulting in a 40% increase in website conversions. She has also been instrumental in developing a comprehensive content strategy that has led to a 50% boost in social media engagement and a 35% improvement in customer retention.

Conclusion

Kimberly Shartsis is a seasoned marketing executive with a proven track record of driving measurable results and delivering strategic marketing solutions that align with business objectives. Her expertise in data-driven marketing, brand management, and team leadership make her a valuable asset to Avenova as the company continues to expand its market presence and customer base.