Kimberly Vigliante

SVP Sales & Marketing

Professional Overview
Kimberly Vigliante is an accomplished sales and marketing executive with extensive experience in the health and wellness industry. As the Senior Vice President of Sales and Marketing at Piping Rock Health Products, she oversees the strategic direction and execution of the company's integrated sales and marketing initiatives. With a strong focus on driving growth, Kimberly leverages her expertise in brand development, digital marketing, and sales channel optimization to enhance the company's market presence and drive exceptional results.

Experience Summary

Current Role
Kimberly has served as the Senior Vice President of Sales and Marketing at Piping Rock Health Products since 2015. In this role, she is responsible for developing and implementing comprehensive sales and marketing strategies to support the company's growth objectives. Kimberly's leadership has been instrumental in expanding Piping Rock's brand reach, diversifying sales channels, and driving significant revenue growth.

In addition to her role at Piping Rock, Kimberly also serves as a Sales and Marketing Consultant at Branch Funeral Home, where she provides strategic guidance and expertise to optimize the organization's marketing and sales initiatives.

Career Progression
Prior to her current roles, Kimberly held the position of Senior Vice President of Marketing, VMHS & Specialty at NBTY, a leading global manufacturer and retailer of nutritional supplements. During her 11-year tenure, she played a pivotal role in strengthening the company's brand portfolio, developing innovative marketing campaigns, and driving sales growth across multiple product lines.

Earlier in her career, Kimberly served as the Marketing Manager at Nature's Plus, where she contributed to the successful launch and promotion of the company's dietary supplement offerings.

Academic Background
Kimberly holds a Bachelor's degree in Business Administration from the University of Stony Brook, where she graduated with honors.

Areas of Expertise

• Sales and marketing strategy development

• Brand management and positioning

• Digital marketing and e-commerce optimization

• Omnichannel sales channel management

• New product introduction and market expansion

• Budgeting and financial performance management

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at Piping Rock Health Products, Kimberly has overseen the successful launch of several new product lines, resulting in a 25% increase in overall sales revenue. She has also spearheaded the company's digital transformation, implementing a robust e-commerce platform and data-driven marketing strategies that have driven a 35% growth in online sales.

Kimberly's industry contributions extend beyond her direct responsibilities, as she has been actively involved in industry associations and thought leadership initiatives. She has been a frequent speaker at industry conferences, sharing her expertise and insights on emerging trends and best practices in sales and marketing.

Conclusion
With her proven track record of driving growth, fostering innovation, and delivering measurable results, Kimberly Vigliante is a seasoned sales and marketing executive poised to continue her positive impact on the health and wellness industry. Her strategic vision, technical expertise, and collaborative leadership style make her a valuable asset to any organization seeking to enhance its market position and achieve sustainable growth.