Professional Summary
Professional Overview
Kimberly Waldron is a seasoned marketing executive with extensive experience driving growth and innovation for leading consumer brands. As the Vice President of Marketing at Madhava, Ltd. and Go Raw | Freeland Foods, she leverages her strategic acumen and cross-functional expertise to spearhead marketing initiatives that resonate with target audiences and deliver measurable business impact.
Experience Summary
Current Roles
- Vice President of Marketing at Madhava, Ltd. (2022-10-01 to Present)
- Vice President of Marketing at Go Raw | Freeland Foods (2024-01-01 to Present)
In her current roles, Kimberly is responsible for overseeing the development and implementation of comprehensive marketing strategies to amplify brand awareness, drive consumer engagement, and accelerate revenue growth. She collaborates closely with cross-functional teams to ensure cohesive brand positioning, optimize marketing channels, and deliver innovative marketing campaigns that effectively communicate the unique value proposition of Madhava and Go Raw products.
Career Progression
Kimberly's diverse marketing background includes previous leadership positions at Molson Coors, Pinnacle Foods, and MillerCoors. As the Director of Marketing at Madhava, Ltd., she spearheaded the brand's successful repositioning and expansion into new markets, leveraging her expertise in brand management, product innovation, and digital marketing. Prior to that, Kimberly held various brand management and marketing roles, where she demonstrated her ability to drive growth, foster innovation, and deliver impactful results.
Academic Background
Kimberly holds a Master of Business Administration (MBA) degree, with a focus on marketing and strategy, from a prestigious university.
Areas of Expertise
- Brand strategy and management
- Integrated marketing communications
- Digital marketing and e-commerce
- Product innovation and development
- Consumer insights and market research
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Kimberly has made significant contributions to the success of the organizations she has served. At Madhava, Ltd., she played a pivotal role in revitalizing the brand's marketing approach, resulting in increased brand awareness, expanded distribution, and double-digit revenue growth. At Molson Coors, Kimberly led the development and launch of several innovative product initiatives that strengthened the company's portfolio and positioned it for long-term growth.
Conclusion
Kimberly Waldron is a dynamic marketing leader with a proven track record of driving growth and innovation for leading consumer brands. Her strategic vision, cross-functional expertise, and commitment to delivering measurable results make her a valuable asset to Madhava, Ltd. and Go Raw | Freeland Foods as they continue to navigate the evolving consumer landscape and capitalize on emerging market opportunities.
