Kimberly Wallengren
Vice President Marketing, North America
Professional Overview
Kimberly Wallengren is a seasoned marketing executive with over 15 years of experience driving growth and innovation across the retail and consumer goods industries. As the Vice President of Marketing, North America at Coach, she oversees the strategic direction and execution of the brand's marketing initiatives throughout the region. Kimberly also maintains an active role as co-founder of Krafted Brew Lab, a startup focused on developing premium craft beverages.
Experience Summary
Current Role
As Vice President of Marketing, North America at Coach, Kimberly is responsible for leading the brand's marketing strategy and driving customer engagement across all channels. In this role, she has successfully launched several high-impact campaigns that have strengthened Coach's market positioning and increased brand loyalty. Kimberly also serves as a Senior Marketing Advisor for NED Biosystems, Inc., providing strategic guidance on marketing and growth initiatives.
Career Progression
Prior to joining Coach, Kimberly held the position of Head of Marketing for the AE77 brand at American Eagle Outfitters, where she spearheaded the launch and brand-building efforts for this innovative new apparel line. She has also gained valuable experience as the Global Senior Director/Head of Marketing Strategy, Publishing at adidas, where she played a key role in developing and executing the company's global marketing strategies.
Academic Background
Kimberly holds a Bachelor of Business Administration degree from the University of Michigan, with a concentration in Marketing and Advertising. She is recognized for her academic achievements, including being named to the Dean's List throughout her undergraduate studies.
Areas of Expertise
- Strategic marketing planning and execution
- Omnichannel customer engagement
- Brand positioning and identity development
- Data-driven decision making and performance optimization
- Cross-functional collaboration and team leadership
Professional Impact
At Coach, Kimberly has overseen the implementation of several successful marketing campaigns that have driven significant increases in brand awareness, customer acquisition, and revenue growth. Under her leadership, the North American marketing team has achieved double-digit year-over-year sales growth and improved customer retention rates by 15%.
As a co-founder of Krafted Brew Lab, Kimberly has leveraged her marketing expertise to help the startup rapidly expand its distribution network and establish a strong brand presence in the competitive craft beverage market.
Conclusion
With her proven track record of driving marketing excellence and her passion for innovation, Kimberly Wallengren is a dynamic and versatile marketing leader poised to continue making a significant impact in the retail and consumer goods industries.
