Kimia Kalbasi

Head of Influencer Marketing Strategy | Creator Partnerships | Health & Wellness

Professional Overview
Kimia Kalbasi is an accomplished marketing strategist with extensive expertise in influencer marketing, creator partnerships, and the health and wellness industry. As a seasoned professional, she leverages her deep understanding of digital media and social platforms to drive impactful campaigns and foster mutually beneficial collaborations between brands and influential content creators.

Experience Summary

Current Role
Kimia currently serves as the Head of Influencer Marketing Strategy, Creator Partnerships, and Health & Wellness at Jack Taylor. In this role, she is responsible for developing and executing comprehensive influencer marketing strategies, forging strategic partnerships with prominent creators, and ensuring the successful promotion of health and wellness products and services.

Kimia's key contributions include:

• Spearheading the development and implementation of innovative influencer marketing campaigns that have consistently driven measurable results

• Cultivating and managing long-term partnerships with influential creators, leveraging their unique reach and authenticity to amplify brand messaging

• Collaborating cross-functionally with product, marketing, and creative teams to align influencer initiatives with broader brand objectives

• Analyzing market trends and consumer insights to identify emerging opportunities and optimize influencer strategies

Career Progression
Prior to her current role, Kimia held the position of Head of Strategic Partnerships at Dola AI, where she was instrumental in establishing and strengthening relationships with leading creators and influencers in the health and wellness space. She also served as the Senior Social Media and Influencer Marketing Manager at Calendly, leading the company's successful foray into influencer-driven content and partnerships.

Earlier in her career, Kimia honed her skills as a Senior Social Media Manager at AdRoll, a division of NextRoll, where she specialized in social media strategy and execution.

Academic Background
Kimia holds a Bachelor of Arts degree in Marketing and Communications from the University of California, Los Angeles (UCLA), where she graduated with distinction.

Areas of Expertise

• Influencer marketing strategy and execution

• Creator partnership development and management

• Health and wellness industry trends and best practices

• Social media marketing and content creation

• Campaign performance analysis and optimization

• Cross-functional collaboration and stakeholder management

Professional Impact
Throughout her career, Kimia has consistently delivered impactful results for her employers and clients. Her ability to identify and leverage influential creators has enabled brands to effectively reach and engage their target audiences, resulting in increased brand awareness, customer acquisition, and sales.

Kimia's industry contributions extend beyond her day-to-day responsibilities. She has been recognized as a thought leader in the influencer marketing space, frequently sharing her insights and best practices at industry events and conferences.

Conclusion
With her comprehensive expertise in influencer marketing, creator partnerships, and the health and wellness industry, Kimia Kalbasi is poised to continue driving innovation and delivering exceptional results for the brands she serves. Her passion for leveraging digital platforms and authentic influencer relationships to amplify brand messaging makes her a valuable asset to any organization seeking to build a strong, versatile, and effective marketing strategy.