Professional Summary
Professional Overview
Kip Gerenda is an accomplished professional with over 15 years of experience in the apparel and lifestyle industry. As the Senior Director of Brand Concept and Apparel at Reebok, he leverages his expertise in design, brand development, and strategic leadership to drive innovative product strategies and elevate the brand's market presence.
Experience Summary
Current Role
In his current role at Reebok, Kip is responsible for leading the brand concept and apparel design teams. He oversees the development of cohesive brand narratives and translates them into high-performing product lines that resonate with Reebok's target consumers. Kip's strategic vision and creative problem-solving skills have been instrumental in strengthening Reebok's brand positioning and driving significant growth within the company.
Career Progression
Prior to his current role, Kip held various design leadership positions at renowned brands such as New Balance and Mountain Hardwear. As the Senior Design Director at Reebok, he was instrumental in revitalizing the brand's lifestyle apparel offerings and aligning them with evolving consumer preferences. Kip's diverse experience, from product design to brand management, has honed his ability to deliver impactful, market-leading solutions.
Academic Background
Kip holds a Bachelor's degree in Fashion Design from the Art Institute of San Diego, where he developed a strong foundation in design principles, garment construction, and trend analysis.
Areas of Expertise
- Brand concept and product development
- Lifestyle apparel design and innovation
- Strategic planning and execution
- Cross-functional team leadership
- Trend forecasting and consumer insights
- Fabric and material selection
- Global sourcing and manufacturing
Professional Impact
Throughout his career, Kip has been recognized for his ability to drive meaningful change and create products that resonate with consumers. At New Balance, he led the design of several highly successful lifestyle apparel collections that contributed to the brand's growth in the athleisure market. At Mountain Hardwear, Kip's design leadership and strategic vision helped the brand maintain its position as a leader in the outdoor apparel industry.
Conclusion
With his deep industry expertise, creative vision, and collaborative leadership style, Kip Gerenda is poised to continue his success at Reebok. As the Senior Director of Brand Concept and Apparel, he is committed to elevating the brand's offerings and strengthening its position in the competitive apparel market.
