Kippy Price
Director of Marketing and Business Development
Professional Overview
Kippy Price is an accomplished marketing and business development professional with over a decade of experience driving strategic initiatives and delivering measurable results. As the Director of Marketing and Business Development at Simon Property Group, she leverages her industry expertise and analytical acumen to spearhead impactful marketing campaigns and forge valuable partnerships that contribute to the company's growth and profitability.
Experience Summary
Current Role
Kippy has served as the Director of Marketing and Business Development at Simon Property Group since 2015. In this role, she is responsible for developing and executing comprehensive marketing strategies that promote the company's shopping centers and drive customer engagement. She collaborates closely with the senior leadership team to identify new business development opportunities, negotiate partnerships, and implement innovative solutions that enhance the overall customer experience.
Under Kippy's leadership, Simon Property Group has experienced a significant increase in brand awareness and customer loyalty, leading to a notable rise in sales and revenue generation. Her ability to analyze market trends, optimize digital marketing initiatives, and foster strong relationships with key stakeholders has been instrumental in the company's continued success.
Career Progression
Prior to her current role, Kippy held the position of Assistant Director of Marketing & Business Development at Simon Property Group, where she honed her skills in market research, campaign management, and business development. She also gained valuable experience as a Marketing Administrative Assistant, demonstrating her versatility and commitment to professional growth.
Before joining Simon Property Group, Kippy served as a Personnel Clerk at Old Dominion Freight Line, where she developed a strong foundation in administrative and customer service responsibilities.
Academic Background
Kippy holds a Bachelor of Science degree in Marketing from the University of Tennessee, Knoxville. During her academic journey, she consistently demonstrated academic excellence and actively participated in various extracurricular activities, further developing her leadership and communication abilities.
Areas of Expertise
- Strategic marketing and brand management
- Business development and partnership cultivation
- Data-driven decision making and performance analysis
- Cross-functional collaboration and team leadership
- Excellent communication and interpersonal skills
- Adaptability and problem-solving in dynamic environments
Professional Impact
Kippy's contributions have been instrumental in driving Simon Property Group's marketing and business development initiatives. She has successfully launched targeted marketing campaigns that have resulted in increased foot traffic, enhanced customer engagement, and measurable revenue growth for the company's shopping centers.
Through her strategic partnerships and innovative solutions, Kippy has played a pivotal role in expanding Simon Property Group's market reach and solidifying its position as a leading player in the retail real estate industry.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Kippy Price is poised to continue making significant contributions to Simon Property Group's continued growth and industry leadership. Her dedication to excellence, coupled with her collaborative approach and data-driven decision-making, make her a valuable asset to her organization and a respected professional in the marketing and business development field.
