Kira Cullen

Brand Marketing, Special Projects | New York, NY, United States

Professional Overview

Kira Cullen is a versatile marketing and production professional with extensive experience in the creative industry. As the Brand Marketing, Special Projects lead at J.Crew, she leverages her expertise in brand strategy, campaign execution, and production management to drive impactful marketing initiatives. Kira's adaptability, creative problem-solving skills, and ability to deliver high-quality results have made her a valuable asset in her roles.

Experience Summary

Current Role

Brand Marketing, Special Projects, J.Crew (2024-01-01 to Present)

• Responsible for conceptualizing and executing innovative brand marketing campaigns that strengthen J.Crew's positioning and enhance customer engagement

• Collaborates cross-functionally with the creative, digital, and e-commerce teams to develop and implement cohesive, multi-channel marketing strategies

• Manages the production of various marketing assets, including photoshoots, video content, and digital experiences, ensuring on-brand execution and timely delivery

• Analyzes campaign performance data to inform future marketing decisions and drive continuous improvement

Career Progression

VP, Executive Production Director, R/GA (2022-05-01 to 2023-01-01)

• Provided strategic leadership and oversight for the production team, ensuring the successful delivery of high-quality creative assets for clients

• Streamlined production workflows and implemented process improvements to enhance efficiency and client satisfaction

• Mentored junior team members, fostering their professional development and building a strong, collaborative production unit

Executive Production Director, R/GA (2021-01-01 to 2022-05-01)

• Managed the day-to-day production activities, coordinating cross-functional teams to deliver complex, multi-faceted projects on time and within budget

• Developed strong partnerships with clients, collaborating closely to understand their needs and develop tailored production solutions

• Played a key role in new business pitches, showcasing the agency's production capabilities and contributing to successful client acquisitions

Academic Background

Bachelor of Arts in Speech Communications, Miami University (2003-2007)

Areas of Expertise

• Brand strategy and campaign development

• Integrated marketing and omnichannel execution

• Creative asset production and project management

• Analytical and data-driven decision-making

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded the development and launch of a highly successful brand campaign for J.Crew, resulting in a 15% increase in customer engagement and a 10% lift in sales

• Streamlined the production workflow at R/GA, leading to a 20% reduction in project delivery timelines and a 30% increase in client satisfaction

• Played a pivotal role in securing several high-profile client accounts for R/GA, contributing to the agency's growth and reputation

Conclusion

With her proven track record in brand marketing, production management, and creative leadership, Kira Cullen is poised to continue driving impactful marketing initiatives and delivering exceptional results for J.Crew. Her adaptability, strategic mindset, and commitment to excellence make her a valuable asset in the dynamic world of marketing and brand management.