Kirsten Iversen is an experienced digital marketing professional serving as the Director at Rise Interactive, a leading agency in Tinley Park, Illinois. With over 7 years of expertise in the industry, she has demonstrated a proven track record of driving impactful paid search strategies and campaign performance for a diverse clientele.
Professional Overview
As the Director at Rise Interactive, Kirsten is responsible for leading the paid search team and overseeing the strategic development and execution of comprehensive digital marketing solutions. Her areas of specialization include paid search, search engine optimization, social media marketing, and data analytics.
Experience Summary
Current Role
In her current role as Director, Kirsten is instrumental in driving the agency's paid search initiatives, managing a team of talented specialists, and ensuring the delivery of exceptional client results. She collaborates closely with cross-functional teams to develop and implement innovative strategies aligned with client goals, leveraging her deep understanding of the latest industry trends and best practices.
Career Progression
Kirsten's career trajectory at Rise Interactive has been marked by consistent growth and increasing responsibilities. She began as a Digital Marketing Intern in 2015 and steadily moved up the ranks, serving as an Internet Marketing Consultant, Senior Internet Marketing Consultant, Associate Manager, and Manager before assuming her current role as Director in 2022. Throughout her tenure, Kirsten has consistently demonstrated her ability to drive measurable improvements in campaign performance, optimize marketing spend, and deliver exceptional client satisfaction.
Academic Background
Kirsten holds a Bachelor's degree in Marketing from Millikin University, where she graduated with distinction. Her academic focus and internship experiences early in her career laid the foundation for her successful journey in the digital marketing industry.
Areas of Expertise
Kirsten's core areas of expertise include paid search strategy, campaign optimization, data-driven decision-making, and performance reporting. She is well-versed in utilizing industry-leading tools and platforms to analyze campaign metrics, identify opportunities for improvement, and deliver impactful results for clients. Additionally, Kirsten's strong leadership and collaboration skills enable her to effectively manage cross-functional teams and foster a culture of innovation and success.
Professional Impact
Throughout her tenure at Rise Interactive, Kirsten has played a pivotal role in the agency's growth and client successes. She has spearheaded numerous high-profile initiatives, including the development of a proprietary paid search optimization framework that has consistently delivered double-digit improvements in campaign performance for clients. Kirsten's strategic insights and data-driven approach have earned her recognition as a respected thought leader within the industry.
Conclusion
Kirsten Iversen's extensive experience, technical expertise, and commitment to excellence make her a valuable asset to the Rise Interactive team. As the Director, she is poised to continue driving the agency's paid search initiatives and fostering a culture of continuous improvement and client success.
