Kirsten Suarez

Chief Marketing Officer

Professional Overview

Kirsten Suarez is a seasoned marketing executive with over 15 years of experience driving innovation and growth for renowned global brands. As the Chief Marketing Officer at Zevia, she is responsible for leading the company's overall marketing strategy, brand development, and digital transformation initiatives to enhance the company's market presence and drive sustainable business growth.

Experience Summary

Current Role

As the Chief Marketing Officer at Zevia, Kirsten is spearheading the brand's strategic marketing efforts to capitalize on the growing consumer demand for healthier, plant-based beverage options. She is responsible for developing and executing integrated marketing campaigns, overseeing the creation of compelling content, and leveraging data-driven insights to optimize the customer experience. Under her leadership, Zevia has experienced significant market share expansion and strengthened its position as a leading provider of zero-calorie, zero-sugar soda alternatives.

Career Progression

Kirsten's impressive career trajectory includes serving as the Chief Marketing Officer at NICKS, where she successfully repositioned the brand and drove double-digit revenue growth. Prior to that, she held the role of Marketing Director (Executive Level) at Taco Bell, where she developed and implemented award-winning marketing campaigns that enhanced brand awareness and customer loyalty. Kirsten's early career was marked by her entrepreneurial spirit, as she co-founded and led the brand direction for several successful incubator projects at Procter & Gamble, including initiatives in the hair care and fabric care categories.

Academic Background

Kirsten holds a Master of Business Administration (MBA) from Harvard Business School Online, where she specialized in marketing and strategy. She also earned a Bachelor of Arts degree from the University of Michigan, where she demonstrated academic excellence and leadership potential.

Areas of Expertise

Kirsten's areas of expertise include brand strategy, digital marketing, consumer insights, product innovation, and data-driven decision-making. She is skilled in leading cross-functional teams, driving organizational transformation, and leveraging emerging technologies to enhance marketing effectiveness. Her deep understanding of the consumer packaged goods (CPG) industry and her proven track record of delivering measurable results make her a valuable asset to the companies she serves.

Professional Impact

Throughout her career, Kirsten has been recognized for her innovative and impactful marketing campaigns. At Taco Bell, she led the development of a highly successful social media strategy that significantly increased brand engagement and customer loyalty. During her tenure at Procter & Gamble, Kirsten spearheaded the launch of several cutting-edge beauty and personal care products that gained widespread consumer acclaim and market leadership.

Conclusion

Kirsten Suarez is a dynamic and strategic marketing leader with a proven ability to drive transformative change and deliver exceptional results. As the Chief Marketing Officer at Zevia, she is poised to leverage her extensive experience and expertise to further strengthen the brand's market position and accelerate its growth in the rapidly evolving health and wellness beverage industry.