Kirsten Williams
Chief Marketing Officer
Professional Overview
Kirsten Williams is a seasoned marketing executive with over 25 years of experience driving strategic marketing initiatives and delivering impactful results for leading technology companies. As the Chief Marketing Officer at Infor, she is responsible for spearheading the company's global marketing strategy, overseeing the development of innovative digital marketing campaigns, and fostering strong brand awareness within the enterprise software industry.
Experience Summary
Current Role
As the Chief Marketing Officer at Infor, Kirsten is responsible for developing and executing the company's comprehensive marketing strategy to support its growth initiatives. She oversees a team of marketing professionals, leading the creation of impactful digital content, optimizing the customer experience, and driving brand positioning to increase market share and solidify Infor's reputation as a premier enterprise software provider.
Kirsten also serves as a member of the Board of Advisors at Gaia Ventures, where she provides strategic guidance on marketing and branding initiatives to support the firm's investment portfolio companies. Additionally, she holds a Board Member position at Propel, a leading enterprise software company, where she leverages her expertise to contribute to the organization's long-term success.
Career Progression
Prior to her current role, Kirsten served as the Chief Marketing Officer at Optimizely, where she was instrumental in driving the company's global marketing strategy and positioning it as a leading provider of digital experience optimization solutions. During her tenure, she led the successful launch of several innovative marketing campaigns, resulting in increased brand visibility and a significant expansion of the company's customer base.
Earlier in her career, Kirsten has held various marketing leadership roles at prominent technology companies, where she honed her skills in digital marketing, content creation, and brand management. She has a proven track record of delivering measurable results and driving impactful marketing initiatives that contribute to the overall growth and success of the organizations she has been a part of.
Academic Background
Kirsten holds a Bachelor of Arts degree in Marketing from the University of Pennsylvania, where she graduated cum laude. She has also completed executive education programs at Harvard Business School, focusing on strategic marketing and leadership development.
Areas of Expertise
- Enterprise software marketing
- Digital marketing strategy and execution
- Brand development and positioning
- Content creation and optimization
- Customer experience management
- Strategic planning and implementation
- Cross-functional team leadership
Professional Impact
Throughout her career, Kirsten has been recognized for her ability to drive transformative marketing initiatives that have significantly impacted the organizations she has served. At Optimizely, she spearheaded a major rebranding effort that resulted in a 45% increase in website traffic and a 30% improvement in lead conversion rates.
As a Board Member at Propel, Kirsten has been instrumental in guiding the company's marketing strategy, contributing to its successful expansion into new market segments and the development of innovative product offerings. Her industry expertise and strategic insights have made her a valuable asset to the organizations she has been associated with.
Conclusion
Kirsten Williams is a seasoned marketing executive with a proven track record of driving strategic marketing initiatives and delivering impactful results for leading technology companies. As the Chief Marketing Officer at Infor, she is poised to further enhance the company's market presence and solidify its position as a premier provider of enterprise software solutions. Kirsten's extensive experience, industry expertise, and collaborative leadership style make her a valuable asset to the organizations she serves.
