Kirsten Wolfe
SVP, Head of Brand & Product Marketing
Professional Overview
Kirsten Wolfe is an accomplished marketing executive with over 20 years of experience driving strategic brand and product initiatives for leading organizations. As the SVP, Head of Brand & Product Marketing at North, she is responsible for spearheading the company's comprehensive marketing strategy, including brand positioning, product development, and go-to-market planning. Kirsten's deep expertise in the consumer and B2B technology sectors, combined with her proven track record of delivering measurable business impact, makes her a valuable asset to the North leadership team.
Experience Summary
Current Role
In her current role as SVP, Head of Brand & Product Marketing at North, Kirsten is responsible for developing and executing the company's integrated marketing strategy. She leads a talented team of brand, product, and marketing professionals to elevate North's market presence, drive product innovation, and foster strong customer relationships. Under Kirsten's guidance, North has achieved significant growth in brand awareness, customer acquisition, and revenue generation.
Career Progression
Prior to joining North, Kirsten served as a Partner and President at SWAT by Kirshenbaum, where she oversaw all client-facing activities and led the agency's strategic transformation. She has also held senior marketing roles at prestigious firms such as DiMassimo Goldstein, Cliff Freeman & Partners, and TBWA\Chiat\Day, contributing to the success of prominent brands like Quizno's, Baskin-Robbins, Snapple, and Sprint/Nextel.
Throughout her career, Kirsten has demonstrated a keen ability to identify and capitalize on emerging market trends, develop innovative marketing solutions, and drive measurable business results. Her track record of leadership, creativity, and strategic thinking has earned her a reputation as a trusted partner and respected industry thought leader.
Academic Background
Kirsten holds a Bachelor of Arts degree in Marketing from the University of Michigan, where she graduated with distinction.
Areas of Expertise
- Brand strategy and positioning
- Product marketing and launch planning
- Integrated marketing campaign development
- Digital and traditional marketing execution
- Market research and data-driven decision making
- Talent management and team building
Professional Impact
During her tenure at North, Kirsten has overseen the successful launch of several high-profile products, resulting in a 23% increase in market share and a 15% boost in annual revenue. She has also spearheaded the company's rebranding initiative, which has led to a 35% improvement in brand recall and a 20% increase in customer loyalty.
Kirsten's contributions extend beyond North, as she actively participates in industry events and thought leadership initiatives. She serves on the board of the American Marketing Association and regularly contributes to leading marketing publications, sharing her insights on emerging trends and best practices.
Conclusion
With her exceptional leadership skills, deep industry expertise, and proven track record of driving business results, Kirsten Wolfe is poised to continue making a significant impact at North and within the broader marketing community. Her commitment to innovation, customer-centricity, and team development makes her an invaluable asset to the organization and a respected figure in the industry.
