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Kirsty Doig

Kirsty Doig


Professional Overview


Kirsty Doig is a seasoned fashion designer with over 15 years of experience in the surfwear industry. As the Ladies Head Designer at Rusty Surfboards, she spearheads the design and development of the brand's women's apparel and accessories, leveraging her deep understanding of fashion trends and consumer preferences.

Experience Summary


Current Role


Kirsty has served as the Ladies Head Designer at Rusty Surfboards since 2005. In this role, she is responsible for leading the design team, overseeing the creation of seasonal collections, and ensuring the brand's women's line aligns with evolving consumer demands and market trends. Under her leadership, Rusty Surfboards has maintained a strong position in the women's surfwear segment, consistently delivering innovative and stylish designs that resonate with the target audience.

Career Progression


Prior to joining Rusty Surfboards, Kirsty held various design roles within the fashion industry, including positions at leading surfwear and activewear brands. Her early career experiences have equipped her with a comprehensive understanding of the design process, from conceptualization to production, as well as a keen eye for fashion and a deep appreciation for the needs of the modern, active woman.

Academic Background


Kirsty holds an Advanced Diploma of Fashion Design from the Morton Institute of TAFE and a Fashion Design degree from the Fashion Institute of Technology in Florence, Italy. Her specialized education has provided her with a solid foundation in fashion design principles, technical skills, and the ability to translate market insights into engaging, commercially successful products.

Areas of Expertise


  • Women's fashion design and trend forecasting

  • Sustainable design and eco-friendly production methods

  • Collaborative design and cross-functional team leadership

  • Surfwear and activewear design for the modern, active woman

  • Leveraging data and consumer insights to drive design innovation


Professional Impact


Under Kirsty's leadership, Rusty Surfboards has consistently maintained a strong presence in the women's surfwear market, with the brand's women's collections receiving critical acclaim and driving significant revenue growth. Kirsty's commitment to sustainability and her ability to anticipate and respond to evolving consumer preferences have been instrumental in positioning Rusty Surfboards as a leader in the industry.

Conclusion


Kirsty Doig's extensive experience, design expertise, and industry insights make her a valuable asset to Rusty Surfboards. As the Ladies Head Designer, she continues to drive the brand's success in the women's surfwear market, delivering innovative and sustainable products that cater to the needs of the modern, active consumer.