Overview
Kirsty Finlayson is currently the Director of Product Marketing + Content at Chameleon, a leading platform focused on deep product adoption. Her role involves managing and executing marketing strategies that drive product adoption and user engagement. Kirsty is active on multiple professional platforms, sharing insights on marketing and content strategy regularly.
Professional Background and Role
As the Director of Product Marketing + Content at Chameleon, Kirsty oversees both the product marketing and content functions within the company. Her responsibilities include:
- Content Strategy: Transitioning the content focus from SEO-driven topics to problem-solving content tailored to the audience's needs.
- Team Structure: Leading a marketing team with designated roles, ensuring cohesive execution of marketing activities.
- Product Marketing: Aligning content with upcoming product features to enhance product-led growth initiatives.
- Website Optimization: Experimenting with various layout designs and personalizing content to improve user experience and drive conversions.
- Campaign Management: Handling paid acquisition campaigns, website conversion projects, and various cross-functional marketing efforts.
Recent Activities
1. Hiring Initiatives:
- Recently shared posts about hiring for multiple roles at Chameleon, including Content Marketer and Growth Marketer.
- Mentioned experiencing high volumes of applications and emphasized the importance of detailed, thoughtful applications.
2. Marketing Insights:
- Discussed in-depth on several platforms about the evolving role of AI in marketing, effective job application strategies, and challenges faced during recruitment.
3. Public Engagements:
- Active on LinkedIn, sharing insights and engaging in discussions about marketing strategies, recruitment experiences, and industry trends.
- Participated in podcasts and interviews, providing expertise on content strategy, SEO, and user experience optimization.
Key Highlights
- Public Speaking: Featured in various interviews and podcasts where she discusses marketing strategies, team structure, and the unique features and integrations offered by Chameleon's platform.
- Content Creation: Led initiatives to eliminate "fluff" in content and focus on basics and foundational tactics which are essential for long-term success.
- User Engagement: Spearheaded reports and experiments aimed at enhancing user experience and showcased Chameleon’s product capabilities.
Professional Interests
- Product-Led Growth (PLG): Strong advocate for PLG models, discussed in detail during her podcast sessions and interviews.
- SEO and Content Optimization: Continually optimizing and experimenting with the website content to yield better engagement and conversion rates.
- AI in Marketing: Leverages AI tools such as ChatGPT and Grammarly to enhance written communication and streamline content creation processes.
Online Presence
- LinkedIn Profile: Regular updates about hiring, company achievements, and personal insights into marketing strategies.
- Podcasts and Interviews: Active participant in professional discussions, sharing her knowledge on platforms like The SaaS SEO Show and podcasts by Omniscient Digital.
Conclusion
Kirsty Finlayson stands out as a dedicated marketing professional with extensive experience in product marketing, content strategy, and team management. Her hands-on approach to marketing, coupled with her active engagement in the professional community, underscores her commitment to driving Chameleon’s growth and ensuring high user engagement through well-crafted marketing efforts.
