Kirsty McLean

Melbourne, Victoria, Australia

Professional Overview

Kirsty McLean is an experienced Innovation & Projects/Product Manager with a versatile background spanning diverse industries, including retail, sports, and entertainment. Known for her adept ability to drive digital transformation and enhance customer engagement through innovative CRM and loyalty initiatives.

Experience Summary

Current Roles

Innovation & Projects/Product Manager, Country Road Group (Present)

• Spearheading the development and implementation of novel products and projects to support the group's strategic growth initiatives.

• Collaborating cross-functionally to identify opportunities, ideate solutions, and deliver impactful outcomes for the business and its customers.

• Leveraging data-driven insights to inform decision-making and ensure the successful execution of projects.

CRM & Loyalty Manager (contract), David Jones (Present)

• Providing strategic direction and tactical oversight for the department's CRM and loyalty programs.

• Optimizing customer engagement through targeted campaigns and personalized experiences.

• Analyzing performance metrics to identify areas for improvement and drive program enhancements.

Digital / CRM Delivery Lead, Racing Victoria (Present)

• Spearheading the delivery of digital initiatives and CRM solutions to enhance the organization's customer-centric approach.

• Coordinating cross-functional teams to ensure the successful implementation of projects within defined timelines and budgets.

• Championing the adoption of new technologies and best practices to drive continuous improvement.

CRM / Digital Projects Manager (contract), BOUNCEinc (Present)

• Overseeing the planning, execution, and delivery of complex CRM and digital projects.

• Collaborating with stakeholders to define project requirements, identify risks, and mitigate challenges.

• Ensuring the efficient allocation of resources and the timely completion of deliverables.

Career Progression

Kirsty's career trajectory has been marked by progressive roles that have allowed her to develop a comprehensive skill set in digital transformation, CRM, and project management. Prior to her current positions, she held roles as a CRM & Loyalty Manager at David Jones and a Digital / CRM Delivery Lead at Racing Victoria, where she demonstrated her ability to drive impactful change and deliver measurable business outcomes.

Academic Background

Kirsty holds a Bachelor of Commerce degree from the University of Melbourne, with a specialization in Marketing and Management. Her academic achievements have provided a strong foundation for her career in the industry.

Areas of Expertise

• Digital strategy and transformation

• Customer relationship management (CRM) and loyalty program optimization

• Project management and cross-functional collaboration

• Data-driven decision-making and performance analysis

• Innovative product and project development

• Stakeholder engagement and change management

Professional Impact

Throughout her career, Kirsty has made significant contributions to the organizations she has served, driving measurable improvements in customer engagement, operational efficiency, and business performance. Her ability to align innovative solutions with strategic objectives has earned her a reputation as a trusted leader and valued partner within the industry.

Conclusion

With a diverse background and a proven track record of success, Kirsty McLean is poised to continue making a lasting impact in her current and future roles. Her passion for driving digital transformation and enhancing the customer experience positions her as a valuable asset to any organization seeking to gain a competitive edge in today's dynamic marketplace.