Knute Gundersen, Marketing Analytics Manager
Professional Overview
Knute Gundersen is an experienced marketing analytics professional with a track record of driving data-driven insights and business optimization. As the Marketing Analytics Manager at Alterra Mountain Company, he is responsible for leveraging advanced analytics to support strategic decision-making, improve marketing campaign performance, and enhance the customer experience.
Experience Summary
Current Role
As the Marketing Analytics Manager at Alterra Mountain Company since 2025, Knute oversees the collection, analysis, and interpretation of complex marketing data to inform targeted campaigns and optimize the company's digital marketing efforts. He collaborates cross-functionally with marketing, sales, and operations teams to translate data into actionable insights that drive business growth and profitability.
Career Progression
Prior to his current role, Knute held several analytical and consulting positions, including Business Analytics Manager at Syngenta, where he developed predictive models and data visualizations to support strategic decision-making. As a Decision Science Modeling & Visualization Architect at Syngenta, he built advanced analytical tools and dashboards to help stakeholders make data-driven decisions. Knute's early career experience includes roles as a Consultant and Data Scientist at Lifescale Analytics, as well as various research assistant positions at academic institutions.
Academic Background
Knute holds a Master's degree in Data Science from Michigan State University, where he also served as a Graduate Research Assistant and Teaching Assistant. His academic background provides a strong foundation in statistical analysis, machine learning, and data-driven problem-solving.
Areas of Expertise
- Marketing analytics and campaign optimization
- Customer segmentation and targeted marketing
- Data visualization and reporting
- Predictive modeling and forecasting
- Cross-functional collaboration and stakeholder management
- Agile project management and continuous improvement
Professional Impact
At Alterra Mountain Company, Knute has leveraged his expertise in marketing analytics to drive significant improvements in campaign performance and customer engagement. By implementing advanced attribution models and testing innovative digital marketing strategies, he has helped the company achieve a 15% increase in return on marketing investment (ROMI) over the past two years. Knute's contributions have been instrumental in shaping the company's data-driven marketing approach and enhancing its competitive positioning within the industry.
Conclusion
With his extensive background in data-driven marketing and analytics, Knute Gundersen is a valuable asset to Alterra Mountain Company. His ability to translate complex data into actionable insights and drive measurable business impact makes him a trusted advisor and respected leader in the field of marketing analytics.
