Konstantin Sorger, Chief Marketing Officer

Professional Overview

Konstantin Sorger is a seasoned marketing executive with a proven track record of driving growth and innovation in the technology and e-commerce industries. As the Chief Marketing Officer at aeon and Founder/Chief Marketing & Data Officer at JOKR, he leverages his expertise in consumer growth, data-driven marketing, and digital transformation to propel businesses to new heights.

Experience Summary

Current Roles

Chief Marketing Officer at aeon (2023-12-01 to Present)

Responsible for developing and executing the company's comprehensive marketing strategy to enhance brand awareness, customer acquisition, and retention.

Spearheading the integration of data-driven insights and advanced analytics to optimize marketing campaigns and drive measurable results.

Collaborating cross-functionally to align marketing initiatives with the overall business objectives and fuel sustainable growth.

Founder / Chief Marketing & Data Officer at JOKR (2021-01-01 to Present)

Pioneering the marketing and data strategy for this innovative e-commerce start-up, focusing on rapid customer acquisition and engagement.

Implementing data-driven approaches to marketing, including targeted campaigns, personalization, and performance optimization.

Leading a team of marketing and data professionals to deliver exceptional results and drive the company's expansion.

Career Progression

CCO Tech Hub at SoftBank Group International (2019-10-01 to 2020-01-01)

Served as the Chief Commercial Officer for SoftBank's technology-focused investment portfolio, overseeing strategic partnerships and synergies across its ventures.

Contributed to the growth and scaling of portfolio companies through data-driven marketing strategies and operational excellence.

VP Consumer Growth at Delivery Hero SE (2017-01-01 to 2019-10-01)

Spearheaded the consumer growth and marketing efforts for this global food delivery platform, driving user acquisition and engagement.

Developed innovative marketing campaigns and data-driven strategies to expand the company's customer base and strengthen its market position.

Co-CMO at foodpanda | hellofood (2014-02-01 to 2017-01-01)

Collaborated with the founding team to establish the marketing and data functions for this leading food delivery service in emerging markets.

Implemented data-driven marketing strategies and initiatives that contributed to the company's rapid expansion and success.

Academic Background

Konstantin holds a Master's degree in Business Administration from the renowned Technische Universität Berlin, where he specialized in Marketing and Entrepreneurship.

Areas of Expertise

Digital marketing and growth strategies

Data-driven decision making and analytics

E-commerce and consumer-focused operations

Scaling and optimizing marketing campaigns

Cross-functional collaboration and team leadership

Professional Impact

Instrumental in driving significant user growth and market share expansion for leading food delivery platforms in emerging markets.

Spearheaded the integration of data-driven insights and advanced analytics to optimize marketing campaigns and achieve measurable results.

Recognized for his ability to align marketing initiatives with overall business objectives and drive sustainable growth.

Conclusion

With his extensive experience in the technology and e-commerce sectors, Konstantin Sorger is poised to continue his trajectory as a transformative Chief Marketing Officer. His data-driven approach, coupled with his strategic vision and operational expertise, make him a valuable asset in propelling organizations to new levels of success.