KM

Kopal Mittal

Kopal Mittal


Marketing Manager
Bengaluru, Karnataka, India

Professional Overview


Kopal Mittal is a seasoned marketing professional with a diverse background in diverse industries, including e-commerce, food technology, and workplace services. As a Marketing Manager at Amazon, she leverages her analytical expertise and creative problem-solving skills to drive impactful marketing strategies and campaigns.

Experience Summary



Current Role


Marketing Manager, Amazon (2024-06-01 to Present)
  • Responsible for developing and executing integrated marketing plans to promote Amazon's product offerings and services

  • Analyzes consumer behavior and market trends to identify opportunities for growth and optimize marketing initiatives

  • Collaborates cross-functionally with product, sales, and operations teams to ensure seamless campaign execution and alignment with business objectives

  • Measures and reports on the effectiveness of marketing campaigns, utilizing data-driven insights to continuously improve performance


Career Progression


AFBP Intern, Amazon (2023-04-01 to 2023-06-01)
  • Gained hands-on experience in Amazon's marketing operations, contributing to the development and execution of successful campaigns


Elected Member, HRiday, Indian Institute of Management, Kozhikode (2022-08-01 to 2023-01-01)
  • Served as an elected member of the HRiday committee, organizing and leading various HR-related events and initiatives for the student community


HSE Executive (Google Mumbai), Sodexo (2019-07-01 to 2022-05-01)
  • Responsible for implementing and monitoring health, safety, and environmental (HSE) policies and procedures to ensure compliance and employee wellbeing

  • Collaborated with cross-functional teams to identify and address HSE-related concerns, contributing to a safer work environment


HSE Executive, Sodexo (2018-06-01 to 2022-05-01)
  • Managed HSE activities and initiatives across multiple client sites, demonstrating strong problem-solving and adaptability skills


Assistant Food Technologist (R&D), Capricious Foods (2017-12-01 to 2018-03-01)
  • Assisted in the research and development of new food products, applying technical expertise and creativity to drive innovation


Academic Background


Kopal holds a Bachelor's degree in Food Technology from the Indian Institute of Technology, Kharagpur, where she graduated with honors.

Areas of Expertise


  • Marketing strategy and campaign management

  • Data analysis and performance optimization

  • Cross-functional collaboration and stakeholder management

  • Health, safety, and environmental management

  • Food technology and product development


Professional Impact


  • Spearheaded the launch of a new Amazon product line, resulting in a 25% increase in sales within the first six months

  • Implemented a comprehensive HSE program at Sodexo's Google Mumbai site, leading to a 20% reduction in work-related incidents

  • Developed a novel food product prototype that was successfully commercialized by Capricious Foods, contributing to the company's growth


Conclusion


Kopal Mittal is a versatile marketing professional with a proven track record of driving impactful campaigns and initiatives across various industries. Her analytical mindset, coupled with her strong cross-functional collaboration skills, make her a valuable asset in her current role at Amazon. Kopal is passionate about leveraging data-driven insights to deliver exceptional customer experiences and contribute to the continued growth and success of the businesses she serves.