Korin Cohen

Senior Vice President of Global Marketing and Communications

Professional Overview

Korin Cohen is a seasoned marketing and communications executive with over 20 years of experience leading global brand strategy and campaign development for prestigious luxury fashion and lifestyle brands. As the Senior Vice President of Global Marketing and Communications at Fanatics, she oversees the company's worldwide marketing initiatives, brand partnerships, and public relations efforts, driving increased visibility and market share across key sports and entertainment verticals.

Experience Summary

Current Role

As the Senior Vice President of Global Marketing and Communications at Fanatics, Korin is responsible for developing and executing the company's comprehensive global marketing strategy. She leads a team of marketing, advertising, and communications professionals to elevate the Fanatics brand and strengthen its position as a market leader in licensed sports merchandise and fan engagement. Under her leadership, Fanatics has secured high-profile brand partnerships and launched innovative, award-winning marketing campaigns that have significantly boosted brand awareness and sales.

Career Progression

Prior to joining Fanatics, Korin held senior marketing and communications roles at leading luxury fashion brands. As the Senior Vice President of Global Marketing and Communications at Oscar de la Renta, she spearheaded the brand's global marketing efforts, oversaw its transition to a digital-first strategy, and implemented successful partnerships with influential celebrities and tastemakers. Earlier in her career, Korin served as the Senior Director of Special Events, Brand Partnerships, and Marketing at Gucci, where she orchestrated high-profile brand activations and collaborations that elevated the company's profile and engagement with its target audience.

Academic Background

Korin holds a Bachelor of Arts degree in Communications and Media Studies from the University of Michigan, where she graduated with honors.

Areas of Expertise

• Integrated marketing strategy and campaign development

• Global brand positioning and communications

• Luxury and lifestyle brand management

• Innovative digital marketing and social media

• Influential partnerships and celebrity endorsements

• Event planning and experiential marketing

• Effective team leadership and cross-functional collaboration

Professional Impact

Throughout her career, Korin has consistently delivered measurable results for the brands she has represented. At Oscar de la Renta, she spearheaded a digital transformation that increased the brand's online engagement by 35% and drove a 25% uptick in e-commerce sales. At Gucci, she orchestrated a series of high-profile events and collaborations that expanded the brand's reach and attracted a new, younger consumer demographic. In her current role at Fanatics, Korin has leveraged her extensive industry expertise to secure lucrative brand partnerships and launch marketing campaigns that have contributed to the company's rapid growth and market dominance.

Conclusion

Korin Cohen is a strategic marketing and communications leader with a proven track record of driving brand awareness, engagement, and revenue growth for iconic luxury and lifestyle brands. With her deep industry knowledge, innovative approach, and exceptional team-building skills, she is well-positioned to continue elevating the Fanatics brand and solidifying its position as a market leader in the rapidly evolving sports and entertainment landscape.