Korinna Souroulidi

Brand and Product Marketing | Chicago, Illinois, United States

Professional Overview

Korinna Souroulidi is an experienced marketing professional with a strong background in brand development, product marketing, and go-to-market strategy. She specializes in driving strategic initiatives that elevate brand awareness, enhance customer engagement, and optimize product performance across both B2B and B2C industries.

Experience Summary

Current Role

As the Brand and Product Marketing lead at Embark Veterinary, Korinna is responsible for spearheading the company's branding efforts, managing product marketing activities, and aligning cross-functional teams to deliver exceptional customer experiences. She leverages her expertise in data-driven marketing, content strategy, and campaign optimization to position Embark as a industry-leading provider of innovative pet DNA testing solutions.

Career Progression

Prior to her current role, Korinna served as the CRM Marketing Manager at NDVR, Inc., where she implemented data-driven customer engagement strategies that resulted in a 25% increase in customer retention. Before that, she held the position of Senior Marketing Manager, Product Marketing & Go-to-Market Strategy at Nested Bean Inc., where she played a crucial role in the successful launch of several new product lines, driving a 35% growth in revenue.

Korinna's early career experience includes roles as a Brand Marketing MBA Intern at Helen of Troy, a Brand Manager at Rolco Vianil, and a Community Executive at Kiosk HQ, where she honed her skills in brand positioning, campaign development, and community building.

Academic Background

Korinna holds a Master of Business Administration (MBA) degree from the University of Chicago Booth School of Business, with a specialization in Marketing. She also earned a Bachelor of Science (BS) in Business Administration from the University of Illinois at Urbana-Champaign.

Areas of Expertise

• Brand strategy and development

• Product marketing and go-to-market planning

• Digital marketing and analytics

• Customer relationship management (CRM)

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Korinna has demonstrated a strong track record of driving measurable results. At Nested Bean Inc., she led the development and implementation of a comprehensive product marketing strategy that contributed to a 35% increase in revenue. In her previous role at NDVR, Inc., she implemented data-driven customer engagement initiatives that resulted in a 25% improvement in customer retention.

Conclusion

Korinna Souroulidi is a versatile marketing professional with a proven ability to create and execute successful brand and product strategies. Her deep understanding of customer behavior, coupled with her expertise in data-driven marketing and campaign optimization, makes her a valuable asset to any organization seeking to enhance its market presence and drive sustainable growth.