Kortlan Kolsen

Chief Marketing Officer

Professional Overview

Kortlan Kolsen is a seasoned marketing professional with over 5 years of experience in the outdoor and automotive industries. As the Chief Marketing Officer at BamBeds, he leads the company's marketing strategy, overseeing brand development, digital campaigns, and product positioning. Kolsen also runs his own marketing agency, Kolsen Media Group, where he provides consulting and creative services to a diverse clientele.

Experience Summary

Current Role

Chief Marketing Officer, BamBeds (2024-07-01 to Present)

• Responsible for developing and executing the company's comprehensive marketing strategy, driving brand awareness and customer acquisition.

• Oversees all digital marketing initiatives, including social media, email campaigns, and website optimization, to engage with target audiences.

• Collaborates cross-functionally with the product, sales, and operations teams to ensure seamless integration of marketing efforts.

• Spearheaded the launch of several successful product campaigns, resulting in a 20% increase in online sales.

Owner, Kolsen Media Group (2022-10-01 to Present)

• Provides marketing consulting and creative services to a diverse range of clients in the outdoor and automotive industries.

• Develops and implements tailored marketing strategies, including brand identity, digital content, and social media management.

• Delivers measurable results for clients, with an average increase of 35% in website traffic and 25% growth in social media engagement.

Career Progression

Product Marketing Manager, CBI Offroad Fab (2023-01-01 to 2024-07-01)

• Developed and executed marketing strategies for the company's line of off-road accessories, resulting in a 15% increase in product sales.

• Collaborated with the product development team to ensure effective positioning and messaging of new product launches.

• Managed the company's social media channels, driving a 30% increase in follower engagement.

Product Marketing Manager, Prinsu Design Studio (2023-01-01 to 2024-07-01)

• Responsible for developing and implementing marketing campaigns to promote the company's range of off-road vehicle accessories.

• Utilized data-driven insights to optimize digital marketing tactics, leading to a 25% increase in online conversions.

• Spearheaded the creation of a customer loyalty program, which contributed to a 12% increase in repeat business.

Academic Background

Kortlan Kolsen holds a Bachelor of Science degree in Marketing from Idaho State University, where he graduated with Cum Laude honors.

Areas of Expertise

• Brand Strategy and Development

• Digital Marketing and Social Media Management

• Product Marketing and Positioning

• Content Creation and Campaign Management

• Cross-Functional Collaboration and Project Management

Professional Impact

• Recognized as a thought leader in the outdoor and automotive marketing industry, frequently invited to speak at industry events and conferences.

• Contributed to the success of several high-profile product launches, driving significant increases in brand awareness and sales.

• Demonstrated a track record of delivering measurable results for clients, with a focus on data-driven decision-making and innovation.

Conclusion

Kortlan Kolsen is a visionary marketing professional with a proven track record of driving growth and innovation in the outdoor and automotive industries. As the Chief Marketing Officer at BamBeds and the owner of Kolsen Media Group, he continues to push the boundaries of what's possible in the world of digital marketing and brand strategy.