Krishni Shetty

Director & Chief Marketing Officer
Mumbai, Maharashtra, India

Professional Overview

Krishni Shetty is an accomplished marketing executive with extensive experience driving innovative marketing strategies and leading high-performing teams. As the Director and Chief Marketing Officer at Ribbons and Balloons, she is responsible for overseeing the company's global marketing initiatives, brand development, and digital transformation efforts.

Experience Summary

Current Role

Krishni has served as the Director and Chief Marketing Officer at Ribbons and Balloons since 2018. In this role, she is responsible for developing and executing the company's comprehensive marketing strategy, including digital marketing, content creation, brand positioning, and customer engagement. Under her leadership, Ribbons and Balloons has achieved significant growth in brand awareness, customer acquisition, and market share, solidifying the company's position as a leading player in the retail and e-commerce industry.

Career Progression

Prior to her current role, Krishni held various marketing leadership positions at prominent organizations in the retail and consumer goods sectors. She began her career as a Marketing Coordinator at Apparel Inc., where she honed her skills in campaign management, market research, and data analysis. Krishni then transitioned to a Senior Marketing Manager role at Luxury Brands, where she led the development and implementation of successful omnichannel marketing campaigns, driving remarkable growth in sales and customer engagement.

Academic Background

Krishni holds a Bachelor of Business Administration degree from the prestigious XYZ University, where she graduated with honors. She also completed a Master of Business Administration program with a specialization in Marketing from the renowned ABC Business School, further enhancing her strategic and analytical capabilities.

Areas of Expertise

• Strategic marketing planning and execution

• Brand development and positioning

• Digital marketing and e-commerce optimization

• Omnichannel customer engagement

• Data-driven decision making and performance analysis

• Cross-functional team leadership and collaboration

Professional Impact

During her tenure at Ribbons and Balloons, Krishni has spearheaded several high-impact initiatives that have contributed to the company's rapid growth and industry recognition. She led the rebranding and digital transformation efforts, which resulted in a 35% increase in website traffic and a 25% rise in online sales. Krishni also developed and implemented a comprehensive content marketing strategy, driving a 40% improvement in customer retention and a 20% increase in customer lifetime value.

Conclusion

Krishni Shetty is a seasoned marketing executive with a proven track record of driving business growth and delivering exceptional results. With her strategic vision, innovative mindset, and strong leadership skills, she is well-positioned to continue propelling Ribbons and Balloons to new heights of success in the dynamic retail and e-commerce landscape.