Krista Dalton
SVP Ecommerce & Chief Marketing Officer
Professional Overview
Krista Dalton is a seasoned ecommerce and marketing executive with over 15 years of experience driving growth and innovation across the retail industry. As the SVP Ecommerce & Chief Marketing Officer at Tecovas, she is responsible for leading the company's digital transformation, optimizing the end-to-end customer experience, and shaping the brand's marketing strategy to enhance its reach and impact.
Experience Summary
Current Role
In her current role, Krista oversees Tecovas' ecommerce operations, including website optimization, digital marketing, and data-driven decision making. She is spearheading initiatives to enhance the brand's omnichannel presence, personalize the customer journey, and leverage advanced analytics to drive sustained growth. Under her leadership, Tecovas has seen a significant increase in online sales, improved customer retention, and expanded its digital footprint.
Career Progression
Prior to joining Tecovas, Krista held various leadership positions at Overstock.com, where she excelled as the Chief Customer Experience | Merchandising Officer and the VP of Private Label & Vendor Management. In these roles, she demonstrated her ability to optimize the customer experience, drive profitability through strategic merchandising, and foster strong vendor relationships. Earlier in her career, Krista gained valuable experience as a Merchandiser at Target, where she honed her skills in product selection, pricing, and inventory management.
Academic Background
Krista holds a Bachelor of Science degree in Merchandising from the University of North Texas, where she graduated with honors. Her academic achievements and focus on retail and ecommerce have provided a strong foundation for her successful professional journey.
Areas of Expertise
- Ecommerce strategy and optimization
- Omnichannel customer experience design
- Digital marketing and brand management
- Merchandising and product management
- Data-driven decision making and analytics
- Vendor and supply chain management
- Retail operations and process improvement
Professional Impact
Throughout her career, Krista has demonstrated a proven track record of driving transformational change and delivering measurable results. At Overstock.com, she spearheaded initiatives that improved the company's customer satisfaction scores by 25% and increased private label sales by 18%. At Tecovas, she has been instrumental in developing the brand's ecommerce platform, leading to a 30% year-over-year growth in online revenue.
Conclusion
Krista Dalton's extensive experience, strategic acumen, and proven leadership make her a valuable asset to Tecovas. As the SVP Ecommerce & Chief Marketing Officer, she is poised to continue her success in shaping the company's digital future, enhancing the customer experience, and driving sustainable growth in the competitive retail landscape.
