Krista Eichten, Sr. Vice President of Products & Services
Professional Overview
Krista Eichten is an experienced consumer product executive with a strong background in brand development, product innovation, and operational excellence. As the Sr. Vice President of Products & Services at RMNL Brands/Sanitas Skincare/Cowgirl Skincare, she oversees the strategic direction and execution of the company's product portfolio across multiple premium skincare brands.
Experience Summary
Current Role
In her current role as Sr. Vice President of Products & Services at RMNL Brands/Sanitas Skincare/Cowgirl Skincare, Krista is responsible for driving the company's product strategy, managing the product development lifecycle, and ensuring the delivery of high-quality, innovative products that meet the evolving needs of their target consumers. She leads a team of product managers, designers, and technical specialists to optimize the product mix, enhance operational efficiency, and maintain a strong focus on quality and sustainability.
Career Progression
Krista has been with RMNL Brands/Sanitas Skincare/Cowgirl Skincare since 2006, starting as the Director of Brand Development. In this role, she was instrumental in shaping the brand identities, product positioning, and go-to-market strategies for the company's portfolio of premium skincare brands. Her ability to translate consumer insights into successful product launches and her commitment to continuous improvement have been key drivers of the company's growth and market leadership.
Academic Background
Krista holds a Bachelor of Science degree in Marketing from the University of Colorado, Boulder, where she graduated with honors.
Areas of Expertise
- Brand strategy and development
- Product innovation and portfolio management
- Consumer insights and market trends analysis
- Operations and supply chain optimization
- Cross-functional team leadership and collaboration
Professional Impact
Under Krista's leadership, RMNL Brands/Sanitas Skincare/Cowgirl Skincare has consistently delivered new product innovations that have resonated with their target consumers, resulting in sustained market share growth and industry recognition. She has spearheaded several successful brand repositioning initiatives that have strengthened the company's competitive positioning and increased customer loyalty.
Conclusion
Krista Eichten is a seasoned consumer product executive with a proven track record of driving growth, operational excellence, and innovation within the premium skincare industry. Her deep understanding of consumer trends, product development, and brand strategy, combined with her strong leadership and collaborative approach, make her a valuable asset to RMNL Brands/Sanitas Skincare/Cowgirl Skincare as they continue to expand their reach and solidify their position as industry leaders.
