Krista McNish
Vice President of Marketing and Communications, CRV
Professional Overview
Krista McNish is an accomplished marketing and communications strategist with over a decade of experience driving growth and success for both established enterprises and dynamic startups. As the Vice President of Marketing and Communications at CRV, a leading venture capital firm, she is responsible for spearheading the firm's branding, digital presence, and communication initiatives, helping to elevate its profile and attract top-tier investments. Additionally, as the founder and Chief Discoverer at FoodWaterShoes, Krista has showcased her entrepreneurial spirit and passion for empowering others.
Experience Summary
Current Role
As the Vice President of Marketing and Communications at CRV, Krista oversees the firm's integrated marketing and communication strategies, ensuring consistent and impactful brand positioning across all touchpoints. Her responsibilities include developing and executing content marketing plans, managing the firm's digital channels, and leading public relations and media outreach efforts. Under her leadership, CRV has experienced a significant increase in brand awareness and engagement within the venture capital and startup communities.
Career Progression
Prior to her current role, Krista served as a Communications Strategy Consultant at Canfield McNish Consulting, where she provided strategic advisory services to a diverse portfolio of clients, helping them navigate complex communication challenges and achieve their business objectives. She has also held the role of Startup Advisor at Travelade, where she leveraged her expertise to guide the company's marketing and growth strategies.
Additionally, Krista has been a member of the Board of Advisors at the School of Information Studies at Syracuse University, contributing her insights and expertise to shape the curriculum and prepare the next generation of marketing and communications professionals.
Academic Background
Krista holds a Bachelor of Arts degree in Communications from Syracuse University, where she graduated with honors. Her educational background has provided her with a strong foundation in strategic communication, digital marketing, and data-driven decision-making.
Areas of Expertise
- Integrated marketing and communication strategy
- Brand development and positioning
- Digital marketing and social media management
- Public relations and media relations
- Startup growth and scaling
- Entrepreneurship and business strategy
Professional Impact
Throughout her career, Krista has demonstrated a proven track record of driving measurable results. At CRV, she has spearheaded the firm's digital transformation, resulting in a 35% increase in website traffic and a 20% rise in social media engagement. Her work has also contributed to the successful launch of several CRV-backed startups, where her marketing and communication strategies have been crucial in accelerating their growth and market visibility.
As the founder of FoodWaterShoes, Krista has leveraged her entrepreneurial skills to create a platform that empowers individuals to explore the intersection of food, water, and travel, fostering a community of adventurous explorers.
Conclusion
Krista McNish's exceptional marketing and communications expertise, coupled with her entrepreneurial mindset and passion for innovation, make her a valuable asset in the ever-evolving business landscape. Her versatile skillset and ability to drive impactful results position her as a strategic leader poised to continue shaping the future of marketing and communications.
