Krista Pepper
VP, Media Partnerships | Los Angeles, California, United States
Professional Overview
Krista Pepper is an accomplished media and advertising executive with over 15 years of experience in the digital industry. As the VP of Media Partnerships at Ad.net, she leverages her deep expertise in digital ad sales, media partnerships, and SEMPO industry involvement to drive strategic growth and innovative solutions for the company's clients.
Experience Summary
Current Role
As the VP of Media Partnerships at Ad.net, Krista is responsible for leading the company's media partnership strategy and expanding its portfolio of high-value publishers and platforms. She oversees a team of partnership managers and negotiates mutually beneficial deals that maximize revenue and deliver exceptional value for Ad.net's partners. Krista's leadership has been instrumental in strengthening Ad.net's position as a trusted media solutions provider, resulting in significant year-over-year growth in partner revenue.
Career Progression
Prior to her current role, Krista held various senior positions in digital media ad sales at leading organizations, including Experian and Yieldbot. As the Senior Director of Media Partnerships at Ad.net, she played a pivotal role in driving the company's strategic partnerships and market expansion. Krista's career trajectory demonstrates her ability to consistently deliver results, adapt to industry changes, and drive innovation within the digital advertising landscape.
Academic Background
Krista holds a Bachelor of Arts degree in Communications from the University of Southern California, where she graduated with honors.
Areas of Expertise
- Digital media ad sales and partnership management
- Strategic planning and business development
- Data-driven decision making and analytics
- Cross-functional collaboration and team leadership
- Industry thought leadership and SEMPO involvement
Professional Impact
Krista's contributions extend beyond her day-to-day responsibilities. As a committee member of the SEMPO Cities Los Angeles chapter, she actively participates in industry initiatives, shares her expertise, and fosters collaboration within the local digital marketing community. Her dedication and strategic vision have positioned her as a respected leader and trusted advisor in the media and advertising industry.
Conclusion
With her extensive experience, industry expertise, and commitment to driving innovation, Krista Pepper is poised to continue her successful career trajectory and contribute significantly to the ongoing growth and evolution of the digital advertising landscape.
