Krista Turkel

Digital Marketing and Consumer Engagement Strategist

Professional Overview

Krista Turkel is an accomplished digital marketing and consumer engagement strategist with over a decade of experience driving successful omnichannel campaigns for leading retail and e-commerce brands. As the Director of Digital Marketing and Consumer Engagement at Effy Jewelry, she oversees the development and execution of innovative digital strategies that elevate brand awareness, foster deeper customer connections, and maximize revenue growth.

Experience Summary

Current Role

As the Director of Digital Marketing and Consumer Engagement at Effy Jewelry, Krista is responsible for developing and implementing the brand's comprehensive digital marketing strategy across all online channels. In this role, she leads a team of marketing professionals to create engaging content, manage social media platforms, optimize website performance, and analyze customer data to drive informed decision-making. Under her leadership, Effy Jewelry has experienced a 25% year-over-year increase in digital revenue and a 35% growth in social media following.

Krista also serves as a Social Media Marketing Consultant and Business Owner of Catered Media Consulting, where she provides strategic guidance and hands-on support to small and medium-sized businesses seeking to establish a strong online presence and effectively engage with their target audiences.

Career Progression

Prior to her current role, Krista held various marketing and social media management positions within the retail and digital marketing industries. As the Director of Social Media and PR at Effy Jewelry, she successfully led the brand's social media strategy, resulting in a 50% increase in organic reach and a 30% improvement in customer engagement. Her previous roles as a Social Media Manager at AMR Digital Marketing and Compass Development Marketing Group have further honed her expertise in social media, content creation, and campaign optimization.

Academic Background

Krista holds a Bachelor of Arts degree in Marketing from the University of Michigan, where she graduated cum laude and was recognized for her exceptional academic performance.

Areas of Expertise

• Digital marketing strategy and execution

• Social media management and content creation

• Data-driven customer insights and segmentation

• Omnichannel campaign planning and optimization

• Influencer marketing and partnership development

• Search engine optimization (SEO) and search engine marketing (SEM)

• Email marketing and marketing automation

Professional Impact

Throughout her career, Krista has demonstrated a proven track record of driving measurable results for the brands she has served. Her innovative approaches to digital marketing and consumer engagement have consistently led to increased brand visibility, improved customer loyalty, and significant revenue growth. Krista's industry expertise and collaborative leadership style have also made her a valued partner and trusted advisor to both her current employer and her consulting clients.

Conclusion

With her comprehensive digital marketing expertise, strategic vision, and track record of success, Krista Turkel is poised to continue making a significant impact in the world of consumer engagement and brand-building. Her unwavering commitment to delivering exceptional results and her ability to leverage data-driven insights make her a valuable asset to any organization seeking to maximize its digital presence and drive sustainable growth.