Krista Ulatowski

Sr. Marketing and Public Relations Manager, Stanley
Seattle, Washington, United States

Professional Overview

Krista Ulatowski is an accomplished marketing and public relations professional with over 15 years of experience in the consumer goods, healthcare, and nonprofit sectors. As the Sr. Marketing and Public Relations Manager at Stanley 1913, she is responsible for developing and executing integrated marketing campaigns that drive brand awareness, customer engagement, and revenue growth. Krista also operates her own nutrition communications consultancy, leveraging her expertise in health and wellness to support a diverse client base.

Experience Summary

Current Role

Sr. Marketing and Public Relations Manager, Stanley 1913 (2020 - Present)

• Oversee all aspects of the company's marketing and public relations strategy, including content creation, digital marketing, media relations, and event planning

• Developed and implemented a comprehensive rebranding initiative that resulted in a 25% increase in website traffic and a 20% boost in social media following

• Spearheaded a successful influencer marketing campaign that generated over $500,000 in product sales and significantly expanded brand reach

• Collaborate closely with cross-functional teams to ensure seamless integration of marketing efforts with overall business objectives

Career Progression

Owner, Nutrition Communications Consultant, KUcumber Nutrition Communications, LLC (2014 - Present)

• Provide strategic communications and marketing services to a diverse client base in the health and wellness industry

• Develop targeted content marketing strategies that position clients as thought leaders and subject matter experts

• Manage all aspects of client accounts, including project planning, execution, and performance analysis

Director, PR & Marketing, Nutrition Entrepreneurs Dietetic Practice Group, Academy of Nutrition and Dietetics (2015 - 2017)

• Oversaw the development and implementation of the group's public relations and marketing initiatives

• Expanded the group's social media presence and grew its online community by 30%

• Organized and promoted the group's annual conference, driving a 20% increase in attendance

Registered Dietitian Nutritionist, Optum (2014 - 2019)

• Provided evidence-based nutrition counseling and education to a diverse patient population

• Collaborated with cross-functional healthcare teams to develop and implement personalized care plans

• Conducted research on the impact of nutrition interventions on chronic disease management

Academic Background

Krista holds a Master of Public Health degree from the University of Washington School of Public Health, where she specialized in Nutritional Sciences. She is also a Registered Dietitian Nutritionist (RDN) and a member of the Academy of Nutrition and Dietetics.

Areas of Expertise

• Integrated marketing strategy and execution

• Brand positioning and campaign development

• Digital marketing and social media management

• Public relations and media relations

• Health and wellness communications

• Nutrition education and counseling

• Project management and stakeholder engagement

Professional Impact

• Launched a successful influencer marketing campaign that drove over $500,000 in product sales and significantly expanded brand reach

• Developed and implemented a comprehensive rebranding initiative that resulted in a 25% increase in website traffic and a 20% boost in social media following

• Organized and promoted the annual conference for the Nutrition Entrepreneurs Dietetic Practice Group, driving a 20% increase in attendance

• Collaborated with cross-functional healthcare teams to develop and implement personalized nutrition care plans that improved patient outcomes

Conclusion

Krista Ulatowski is a versatile marketing and public relations professional with a demonstrated track record of driving growth and brand visibility for consumer goods, healthcare, and nonprofit organizations. Her deep expertise in health and wellness, combined with her strategic marketing and communication skills, position her as a valuable asset in any organization seeking to expand its reach and impact within the industry.