Krista Weaver

Vice President, Brand Marketing
Milwaukee, WI, United States

Professional Overview

Krista Weaver is an accomplished marketing executive with over 15 years of experience driving brand strategy, social media marketing, and influencer engagement across retail and consumer products industries. As the Vice President of Brand Marketing at Owlet Baby Care, she leads a dynamic team responsible for elevating the brand's presence, fostering meaningful consumer connections, and driving business growth.

Experience Summary

Current Role

As the Vice President of Brand Marketing at Owlet Baby Care, Krista oversees the company's comprehensive brand strategy, marketing campaigns, and digital/social media initiatives. She is responsible for aligning the brand's messaging, visual identity, and customer engagement efforts to enhance brand equity and deliver exceptional consumer experiences. Under her leadership, Owlet has strengthened its position as a trusted provider of innovative baby monitoring solutions, navigating complex market dynamics and evolving consumer preferences.

Career Progression

Prior to her current role, Krista held various marketing leadership positions at Owlet Baby Care and Kohl's Department Stores. As the Senior Director of Brand Marketing at Owlet, she spearheaded the development and implementation of the company's integrated marketing strategies, driving increased brand awareness, customer acquisition, and revenue growth. At Kohl's, Krista progressed through roles of increasing responsibility, leading the social media and influencer marketing strategies that enhanced the brand's digital engagement and shopper loyalty.

Academic Background

Krista holds a Bachelor's degree in Marketing from Michigan State University, where she graduated with honors.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development and execution

• Social media marketing and influencer engagement

• Customer acquisition and retention

• Data-driven decision making and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact

During her tenure at Owlet, Krista has been instrumental in driving the brand's growth and market leadership. She has spearheaded the development and launch of award-winning marketing campaigns that have increased brand awareness, generated significant consumer engagement, and contributed to the company's overall business success. Krista's strategic vision and data-driven approach have positioned Owlet as a premier baby care brand, leveraging innovative digital marketing strategies and partnerships to deliver exceptional customer experiences.

Conclusion

With her comprehensive marketing expertise, proven track record of success, and unwavering commitment to brand excellence, Krista Weaver continues to be a valuable asset to Owlet Baby Care. Her dynamic leadership and innovative mindset have positioned her as a respected voice in the consumer products industry, driving meaningful impact for the brands she represents.