Kristen Banks

Senior Vice President Marketing, Las Vegas Raiders

Professional Overview
Kristen Banks is a seasoned marketing executive with extensive experience driving impactful digital and content marketing strategies for leading entertainment and sports organizations. As the Senior Vice President of Marketing at the Las Vegas Raiders, she oversees the team's comprehensive marketing initiatives, leveraging her expertise to elevate the Raiders' brand and fan engagement.

Experience Summary

Current Role
As the Senior Vice President of Marketing at the Las Vegas Raiders, Kristen is responsible for developing and executing innovative marketing campaigns that amplify the team's brand presence and deepen fan loyalty. She leads a talented marketing team in creating engaging content, optimizing digital channels, and driving ticket sales and sponsorship initiatives. Under her leadership, the Raiders have experienced a significant increase in brand awareness and fan engagement, cementing the team's position as a premier franchise in the NFL.

Career Progression
Prior to her current role, Kristen held various marketing leadership positions at the Ultimate Fighting Championship (UFC), where she played a pivotal role in shaping the organization's digital and content marketing strategies. As the Vice President of Marketing, Digital Products, she was instrumental in the successful launch and growth of the UFC's digital platforms, driving substantial increases in user engagement and digital revenue. Kristen's ability to identify and capitalize on emerging trends in the sports and entertainment industry has been a key driver of her career progression.

Academic Background
Kristen holds a Bachelor of Science in Marketing from the University of Florida, where she graduated cum laude. Her academic achievements, combined with her hands-on experience, have provided her with a well-rounded understanding of marketing principles and their practical application.

Areas of Expertise

• Digital and content marketing strategy

• Brand building and fan engagement

• Sports and entertainment marketing

• Data-driven decision making

• Cross-functional team leadership

• Driving revenue growth through marketing initiatives

Professional Impact
Throughout her career, Kristen has demonstrated a track record of driving measurable results for the organizations she has served. At the UFC, she was responsible for spearheading the development and implementation of the organization's first comprehensive digital content strategy, which led to a 45% increase in website traffic and a 35% boost in digital revenue. In her current role with the Las Vegas Raiders, Kristen has been instrumental in developing innovative marketing campaigns that have contributed to a 27% increase in season ticket sales and a 19% growth in social media following.

Conclusion
Kristen Banks is a versatile and results-driven marketing executive with a deep understanding of the sports and entertainment industry. Her ability to craft and execute impactful marketing strategies, combined with her strong leadership skills and data-driven approach, make her a valuable asset to the Las Vegas Raiders. As she continues to shape the team's marketing efforts, Kristen is poised to drive further growth and solidify the Raiders' position as a premier franchise in the NFL.