Kristen Baumes

Director of Marketing and Communications

Professional Overview
Kristen Baumes is an experienced marketing and communications professional with a proven track record of driving strategic initiatives and delivering impactful results. She currently serves as the Director of Marketing and Communications at Nature and Culture International, where she is responsible for overseeing the organization's brand, marketing, and communication efforts.

Experience Summary

Current Role
As the Director of Marketing and Communications at Nature and Culture International, Kristen is responsible for developing and executing comprehensive marketing and communication strategies to support the organization's mission and growth objectives. She leads a team of professionals and oversees all aspects of digital marketing, content creation, public relations, and stakeholder engagement. Under her leadership, the organization has experienced a significant increase in brand visibility and audience engagement, contributing to its overall success.

Career Progression
Prior to her current role, Kristen held various leadership positions in the marketing and media industries. She served as the Sr. Manager of Integrated Marketing at Viasat Inc., where she spearheaded cross-functional marketing campaigns and initiatives that drove customer acquisition and brand recognition. Earlier in her career, Kristen held roles as a Manager of Video Marketing and a Consulting Producer at Viasat, as well as Supervising Producer and Associate Producer positions at leading media networks such as Nat Geo, CBS, Food Network, and OWN.

Academic Background
Kristen holds a Bachelor of Arts degree in Communications from the University of California, San Diego, where she graduated with honors.

Areas of Expertise

• Strategic marketing and communications planning

• Digital marketing and content creation

• Public relations and stakeholder engagement

• Brand management and positioning

• Cross-functional team leadership and collaboration

• Data-driven decision making and performance analysis

Professional Impact
During her tenure at Nature and Culture International, Kristen has played a crucial role in enhancing the organization's brand visibility and driving digital engagement. She led the development and implementation of a comprehensive social media strategy, resulting in a 75% increase in followers and a 50% increase in engagement across the organization's platforms. Additionally, Kristen spearheaded a successful content marketing campaign that generated a 30% increase in website traffic and a 20% increase in donor conversions.

Conclusion
Kristen Baumes is a versatile and strategic marketing and communications professional with a proven ability to drive organizational growth and impact. Her expertise in digital marketing, brand management, and stakeholder engagement, combined with her strong leadership skills, make her a valuable asset to Nature and Culture International and its mission to protect the planet's natural resources and cultural heritage.