Kristen Boscaino
Senior Director of Trade Marketing
Professional Overview
Kristen Boscaino is an accomplished marketing executive with over 15 years of experience in the beauty and cosmetics industry. As the Senior Director of Trade Marketing at MAKEUP BY MARIO, she leverages her deep industry expertise and strategic leadership to drive brand growth, optimize trade marketing initiatives, and deliver exceptional consumer experiences.
Experience Summary
Current Role
As the Senior Director of Trade Marketing at MAKEUP BY MARIO, Kristen is responsible for leading the development and execution of the brand's trade marketing strategy. She oversees a team of marketing professionals and collaborates closely with sales, product, and operations to ensure seamless integration across all trade channels. Under her guidance, the brand has achieved significant growth in key retail accounts, with a 25% increase in year-over-year sales through strategic trade promotion planning and execution.
Career Progression
Prior to joining MAKEUP BY MARIO, Kristen held various leadership roles at Bobbi Brown Cosmetics, where she made substantial contributions to the brand's consumer engagement and marketing efforts. As the Director of Consumer Experience & Marketing, she spearheaded the development of award-winning global event programs and brand activations that effectively showcased the brand's unique identity and connected with its target audience. Kristen's expertise also extends to her time as a Market Specialist at The Doneger Group, where she honed her understanding of industry trends and consumer insights.
Academic Background
Kristen holds a Bachelor of Arts degree in Fashion Merchandising from the Fashion Institute of Technology, where she graduated with honors.
Areas of Expertise
- Trade marketing strategy and execution
- Retail channel optimization
- Consumer engagement and experiential marketing
- Brand positioning and identity development
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Kristen has consistently demonstrated her ability to drive measurable results. Her innovative trade marketing campaigns have contributed to significant sales growth and increased brand visibility in key retail channels. Kristen's collaborative approach and strategic acumen have earned her a reputation as a trusted partner and industry leader, as evidenced by her recognition as a "Top 40 Under 40" honoree in the beauty industry.
Conclusion
Kristen Boscaino is a dynamic marketing professional with a proven track record of success in the beauty and cosmetics industry. Her deep understanding of trade marketing, consumer behavior, and brand strategy, combined with her strong leadership skills, make her an invaluable asset to the MAKEUP BY MARIO team. Kristen is poised to continue driving the brand's growth and shaping the future of the industry.
