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Kristen Boscaino

Kristen Boscaino


Senior Director Trade Marketing, MAKEUP BY MARIO



Professional Overview


Kristen Boscaino is an accomplished marketing and consumer engagement professional with over 15 years of experience in the beauty and cosmetics industry. As the Senior Director of Trade Marketing at MAKEUP BY MARIO, she is responsible for driving the brand's marketing strategy, trade partnerships, and consumer experience initiatives.

Experience Summary



Current Role


As the Senior Director of Trade Marketing at MAKEUP BY MARIO, Kristen oversees the development and execution of the brand's trade marketing programs, including retail partnerships, in-store activations, and sales support. She collaborates closely with the commercial and creative teams to ensure a cohesive and impactful brand presence across all trade channels. Under her leadership, MAKEUP BY MARIO has expanded its retail footprint and strengthened its relationships with key industry partners.

Career Progression


Prior to her current role, Kristen held various marketing and consumer engagement positions at Bobbi Brown Cosmetics, where she played a pivotal role in the brand's global events, consumer programs, and digital initiatives. She also gained valuable experience in the entertainment industry, serving as a Wardrobe Production Coordinator at Sony Pictures Entertainment and a Market Specialist at The Doneger Group.

Academic Background


Kristen holds a Bachelor of Arts degree in Fashion Merchandising from the University of Delaware, where she graduated with honors.

Areas of Expertise


  • Trade marketing strategy and execution

  • Retail partnership development and management

  • Consumer engagement and event planning

  • Omnichannel marketing and digital integration

  • Brand development and positioning

  • Team leadership and cross-functional collaboration


Professional Impact


During her tenure at Bobbi Brown Cosmetics, Kristen spearheaded the brand's global event strategy, which resulted in a 25% increase in customer engagement and a 15% lift in sales. At MAKEUP BY MARIO, she has been instrumental in expanding the brand's retail presence, securing high-profile partnerships, and developing innovative trade marketing campaigns that have contributed to the brand's rapid growth and market share expansion.

Conclusion


Kristen Boscaino is a versatile marketing professional with a proven track record of driving results in the beauty and cosmetics industry. Her deep understanding of trade marketing, consumer engagement, and brand strategy, combined with her collaborative leadership style, make her a valuable asset to MAKEUP BY MARIO as the brand continues to solidify its position as a industry leader.