Kristen Campolattaro
Chief Marketing Officer (Children's Apparel)
Professional Overview
Kristen Campolattaro is a seasoned marketing executive with over a decade of experience in the children's apparel industry. As the Chief Marketing Officer at Garan, Incorporated, she spearheads the company's strategic marketing initiatives, driving brand awareness and revenue growth for their children's clothing lines.
Experience Summary
Current Role
As the Chief Marketing Officer at Garan, Incorporated, Kristen is responsible for developing and executing innovative marketing strategies that align with the company's business objectives. She oversees all aspects of the marketing function, including brand management, digital marketing, advertising, and consumer engagement. Under her leadership, Garan has seen a significant increase in brand recognition and market share within the children's apparel segment.
Career Progression
Prior to her current role, Kristen served as the Chief Marketing Officer at ELOQUII, a Walmart brand, where she successfully led the brand's relaunch and growth strategy. She has also held roles as the Vice President of Brand Strategy & Consumer Marketing (Kids & Family) at NBCUniversal, where she played a critical role in expanding the company's reach within the children's and family-focused content segments.
Academic Background
Kristen holds a Bachelor of Science degree in Marketing from the University of Pennsylvania's Wharton School of Business. She has also completed executive education programs at Columbia University, where she currently serves as an Adjunct Professor of Strategic Communications.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and e-commerce optimization
- Consumer insights and data-driven decision-making
- Omnichannel campaign development and execution
- Talent management and team leadership
Professional Impact
During her tenure at ELOQUII, Kristen spearheaded a successful rebranding and marketing campaign that resulted in a 30% increase in customer acquisition and a 25% boost in revenue. At NBCUniversal, she led the development and launch of several award-winning marketing initiatives that drove significant audience growth for the company's kids and family-focused content.
Conclusion
Kristen Campolattaro is a respected marketing leader with a proven track record of driving success in the children's apparel industry. Her strategic vision, data-driven approach, and strong leadership skills have enabled her to deliver measurable results for the organizations she has served. As the Chief Marketing Officer at Garan, Incorporated, Kristen is poised to continue her trajectory of excellence, positioning the company for sustained growth and market dominance.
