Kristen Dollard
Vice President Product Marketing, New York, NY
Professional Overview
Kristen Dollard is an accomplished marketing and content strategy executive with over 20 years of experience driving innovative product development and go-to-market initiatives across the wellness and lifestyle industries. As the Vice President of Product Marketing at the Institute for Integrative Nutrition, she is responsible for leading the organization's product roadmap, go-to-market strategy, and go-to-market execution to support its mission of empowering individuals to take charge of their health and well-being.
Experience Summary
Current Role
As the Vice President of Product Marketing at the Institute for Integrative Nutrition, Kristen is responsible for overseeing the development and launch of new educational programs, digital content, and product offerings. She collaborates closely with cross-functional teams to align product strategy with customer needs, optimize user experiences, and drive revenue growth. Under her leadership, the Institute has successfully launched several innovative programs that have contributed to its reputation as a leading authority in the holistic health and wellness space.
Career Progression
Prior to her current role, Kristen held various leadership positions in the content and marketing domains, including serving as the Vice President of Community + Engagement at the Institute for Integrative Nutrition, the Vice President of Content at Spartan Race, Inc., the Chief Content Officer at Paper Boats, and the Brand Director at Yoga Journal. Throughout her career, she has demonstrated a strong track record of driving digital transformation, optimizing content strategies, and building engaged communities around wellness-focused brands.
Academic Background
Kristen holds a Bachelor of Arts degree in Journalism from New York University. She has also completed executive education programs at Stanford University, where she focused on strategic management and innovation.
Areas of Expertise
- Product marketing and go-to-market strategy
- Content development and digital content strategy
- Community engagement and brand building
- Wellness and lifestyle industry expertise
- Strategic leadership and cross-functional collaboration
Professional Impact
Kristen has played a key role in shaping the digital content and engagement strategies for several leading wellness brands, driving significant growth and brand loyalty. Her innovative approach to product development and go-to-market execution has contributed to the success of the Institute for Integrative Nutrition's educational programs, which have empowered thousands of individuals to pursue healthier lifestyles.
Conclusion
With her extensive experience in the wellness and lifestyle industries, Kristen Dollard is a strategic marketing and content leader who is well-positioned to continue driving the Institute for Integrative Nutrition's growth and impact. Her ability to align product strategy with customer needs, optimize user experiences, and build engaged communities make her a valuable asset in the rapidly evolving health and wellness landscape.
