KG

Kristen Graaff

Kristen Graaff


Global Business Development Executive



Professional Overview
Kristen Graaff is a seasoned global business development executive with extensive experience driving strategic growth initiatives across various sectors. As the Vice President of Global Business Development at Quantive, she oversees the company's international expansion and partnership development efforts, leveraging her deep industry expertise to identify and capitalize on new market opportunities.

Experience Summary

Current Role
In her current role as VP of Global Business Development at Quantive, Kristen is responsible for spearheading the company's international market entry strategy, establishing strategic partnerships, and securing high-profile client accounts. Under her leadership, Quantive has successfully expanded its global footprint, securing major contracts with Fortune 500 companies in Europe, Asia, and Latin America. Kristen's ability to navigate complex regulatory environments and forge cross-cultural business relationships has been instrumental in Quantive's international success.

Career Progression
Prior to joining Quantive, Kristen held several senior sales and account management positions, including Vice President of Sales at Washington Speakers Bureau, Executive Account Manager at PR Newswire, and Client Services Manager at US Newswire. In these roles, she demonstrated a proven track record of driving revenue growth, fostering long-term client relationships, and spearheading innovative business development strategies.

Academic Background
Kristen holds a Bachelor of Arts degree in International Business from the University of Washington, where she graduated cum laude and was recognized for her academic excellence.

Areas of Expertise
  • Global business development and market expansion

  • Strategic partnership and alliance management

  • Account management and client relationship building

  • Sales and revenue generation

  • Cross-cultural communication and negotiation


Professional Impact
Under Kristen's leadership, Quantive has expanded its international footprint, securing high-profile clients in Europe, Asia, and Latin America. Her ability to navigate complex regulatory environments and forge cross-cultural business relationships has been instrumental in Quantive's global growth. Kristen has also been actively involved in industry initiatives, serving as a speaker at several international business conferences and contributing to thought leadership articles on global market entry strategies.

Conclusion
Kristen Graaff is a seasoned global business development executive with a proven track record of driving strategic growth and international expansion. Her extensive industry expertise, coupled with her strong leadership skills and ability to forge cross-cultural partnerships, make her a valuable asset to Quantive and a respected figure in the global business community.