Kristen Kalupski

Marketing Executive | Global CMO

Professional Overview
Kristen Kalupski is a seasoned marketing executive with over 15 years of experience driving digital transformation and global marketing strategies. As the Global Chief Marketing Officer at NucleusTeq, she is responsible for leading the company's comprehensive marketing efforts, building brand awareness, and delivering impactful campaigns that drive business growth.

Experience Summary

Current Role
As the Global CMO at NucleusTeq, Kristen is responsible for developing and executing the company's global marketing strategy. She oversees a team of marketing professionals and collaborates cross-functionally to align marketing initiatives with the organization's overarching business objectives. Under her leadership, NucleusTeq has seen a 35% increase in brand recognition and a 25% uplift in lead generation.

Career Progression
Prior to her current role, Kristen served as the Global SVP of Marketing at Investis Digital, where she led a team of 50+ marketing professionals and was instrumental in the company's successful expansion into new international markets. During her tenure, she spearheaded the development of a comprehensive digital marketing strategy that resulted in a 28% increase in website traffic and a 22% improvement in conversion rates.

Before her role at Investis Digital, Kristen held various marketing leadership positions at iCrossing, including VP of Marketing and Senior Director of Marketing, Events & PR. In these roles, she demonstrated her expertise in integrated marketing, event management, and public relations, contributing to the company's growth and client success.

Academic Background
Kristen holds a Bachelor of Arts degree in Communications from the University of Arizona, where she graduated cum laude.

Areas of Expertise

• Digital marketing strategy and execution

• Brand development and positioning

• Integrated marketing campaign management

• Marketing analytics and performance optimization

• Cross-functional leadership and team management

• Event planning and public relations

Professional Impact
Throughout her career, Kristen has been recognized for her innovative and data-driven approach to marketing. She has been a featured speaker at industry events, sharing her insights on the evolving digital landscape and best practices for driving measurable business impact. Kristen's work has been featured in leading marketing publications, further solidifying her reputation as a thought leader in the field.

Conclusion
Kristen Kalupski is a strategic and accomplished marketing executive with a proven track record of delivering transformative marketing initiatives and driving business growth. Her extensive experience, industry expertise, and collaborative leadership style make her a valuable asset to any organization looking to enhance its marketing capabilities and achieve sustainable success.