Kristen Temple

VP of Integrated Marketing

Professional Overview
Kristen Temple is an accomplished marketing executive with over a decade of experience driving strategic, data-driven marketing initiatives for leading consumer brands. As the VP of Integrated Marketing at Build-A-Bear Workshop, she oversees the development and execution of comprehensive omnichannel marketing campaigns that engage customers, build brand loyalty, and drive sustainable growth.

Experience Summary

Current Role
In her current role as VP of Integrated Marketing at Build-A-Bear Workshop, Kristen is responsible for leading the company's integrated marketing strategy, including digital, social, and traditional channels. She collaborates closely with cross-functional teams to develop and implement marketing campaigns that align with the company's business objectives and resonate with the target audience. Under her leadership, the company has experienced a significant increase in customer engagement and a notable uplift in brand awareness.

Career Progression
Prior to joining Build-A-Bear Workshop, Kristen served as a Brand Manager at Kent Precision Foods Group, where she was instrumental in driving the successful launch of several new product lines and revitalizing the company's brand image. Her ability to leverage data-driven insights and strategic marketing tactics contributed to the company's market share growth and improved profitability.

Academic Background
Kristen holds a Master's degree in Business Administration from the Rice Business - Jones Graduate School of Business and a Bachelor's degree in Marketing from the Mays Business School at Texas A&M University. Her academic achievements and specialized training in marketing and business strategy have been instrumental in her professional success.

Areas of Expertise

• Integrated marketing strategy and execution

• Digital marketing and social media optimization

• Brand management and positioning

• Customer segmentation and targeted campaigns

• Data analytics and performance measurement

Professional Impact
Throughout her career, Kristen has demonstrated her ability to drive measurable results and make a significant impact on the organizations she has served. At Build-A-Bear Workshop, she has spearheaded the implementation of cutting-edge marketing technologies, optimized the company's digital presence, and developed innovative campaigns that have led to a 20% increase in online sales and a 15% lift in customer loyalty.

Conclusion
Kristen Temple is a strategic and data-driven marketing leader who consistently delivers exceptional results for the organizations she serves. Her deep industry expertise, coupled with her ability to translate insights into impactful marketing strategies, makes her a valuable asset to any organization seeking to drive sustainable growth and strengthen their brand presence in the market.