Kristen Toshner

Los Angeles, California, United States

Professional Overview

Kristen Toshner is an accomplished marketing professional with over 15 years of experience in the fashion and retail industries. As the Director of Marketing at Barefoot Dreams, Inc., she is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth.

Experience Summary

Current Role

As the Director of Marketing at Barefoot Dreams, Inc. since June 2023, Kristen is spearheading the company's marketing initiatives to elevate the brand's presence and expand its customer base. She oversees all aspects of the marketing mix, including content creation, social media management, influencer partnerships, and campaign planning and implementation. Under her leadership, Kristen aims to enhance Barefoot Dreams' digital footprint, strengthen its connection with target audiences, and capitalize on emerging trends in the loungewear and lifestyle apparel market.

Career Progression

Prior to her current role, Kristen held various marketing leadership positions, honing her expertise in brand strategy, content marketing, and influencer engagement. As the Senior Brand Marketing Manager, Content and Influencer at Zulily from 2020 to 2023, she developed and executed successful social media and influencer campaigns that drove significant engagement and sales for the e-commerce retailer. Before that, she served as the Director of Marketing at WAYF from 2015 to 2020, where she led the brand's digital transformation and implemented data-driven marketing strategies that resulted in a 25% increase in website traffic and a 20% boost in online conversions.

Earlier in her career, Kristen held marketing coordinator roles at Splendid & Ella Moss, VF Corporation, and Kemper Development Co., where she gained valuable experience in campaign management, content creation, and event planning.

Academic Background

Kristen holds a Bachelor of Arts degree in Marketing and Communications from the University of Washington, where she graduated with honors.

Areas of Expertise

• Brand strategy and marketing

• Digital marketing and social media management

• Influencer and content marketing

• Data-driven campaign optimization

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Kristen has demonstrated a track record of driving measurable success for the brands she has represented. Her innovative marketing strategies and data-driven approach have consistently resulted in increased brand awareness, customer engagement, and revenue growth. Recognized as a thought leader in the fashion and retail marketing space, Kristen has been a featured speaker at industry events and has contributed to leading publications in the field.

Conclusion

With her extensive experience, strategic mindset, and data-driven approach, Kristen Toshner is poised to make a significant impact as the Director of Marketing at Barefoot Dreams, Inc. Her passion for brand-building, combined with her proven ability to execute effective marketing campaigns, make her a valuable asset to the company as it continues to expand its reach and market share in the loungewear and lifestyle apparel industry.