Kristen Tumasonis

Director of Marketing

Professional Overview

Kristen Tumasonis is an accomplished marketing professional with over 6 years of experience driving strategic brand growth and digital engagement. As the Director of Marketing at SuitShop, she oversees all aspects of the company's marketing initiatives, leveraging her expertise in content creation, campaign management, and data-driven decision-making to elevate the brand's presence and drive conversions.

Experience Summary

Current Role

Director of Marketing, SuitShop (2020 - Present)

• Responsible for developing and executing the company's comprehensive marketing strategy, including digital advertising, content creation, email marketing, and social media management

• Spearheaded the launch of a successful influencer marketing program, resulting in a 25% increase in brand awareness and a 15% boost in website traffic

• Implemented data-driven optimizations to the company's paid media campaigns, leading to a 20% improvement in ROAS (Return on Ad Spend)

• Collaborated cross-functionally with the product, operations, and customer service teams to enhance the customer experience and drive customer loyalty

Career Progression

Founder / Freelance, Launching Up (2018 - Present)

• Provided strategic marketing consulting and content creation services to a diverse range of clients, helping them to elevate their brand presence and reach their target audiences

• Worked closely with clients to develop and execute integrated marketing campaigns, leveraging a deep understanding of digital marketing best practices

Editor & Content Creator, The Quality Edit (2020 - 2021)

• Responsible for overseeing the creation and curation of high-quality, engaging content for the company's client base

• Collaborated with the editorial team to develop and implement a content strategy that aligned with the brand's objectives and resonated with the target audience

Brand Manager, FitGenie (2019 - 2020)

• Managed all aspects of the brand's marketing initiatives, including product launches, social media campaigns, and digital advertising

• Spearheaded the development of a comprehensive content strategy that resulted in a 30% increase in website traffic and a 25% boost in customer engagement

Campaign Manager, Springbot (2018 - 2020)

• Worked closely with clients to develop and execute targeted marketing campaigns, leveraging the company's suite of marketing automation tools

• Analyzed campaign performance data to identify opportunities for optimization and continually improve campaign effectiveness

Academic Background

Kristen holds a Bachelor of Science degree in Marketing from the University of Georgia, where she graduated with Honors.

Areas of Expertise

• Digital marketing strategy and execution

• Content creation and content marketing

• Social media management and influencer marketing

• Campaign management and data-driven optimization

• Brand strategy and positioning

• Cross-functional collaboration and project management

Professional Impact

• Spearheaded the launch of a successful influencer marketing program at SuitShop, resulting in a 25% increase in brand awareness and a 15% boost in website traffic

• Implemented data-driven optimizations to the company's paid media campaigns, leading to a 20% improvement in ROAS (Return on Ad Spend)

• Developed and executed integrated marketing campaigns that drove significant growth for clients, including a 30% increase in website traffic and a 25% boost in customer engagement

Conclusion

Kristen Tumasonis is a versatile marketing professional with a proven track record of driving strategic brand growth and digital engagement. Her expertise in content creation, campaign management, and data-driven decision-making, combined with her strong cross-functional collaboration skills, make her a valuable asset to any organization seeking to elevate their marketing efforts and achieve measurable results.